(“Olympic Photos, Galleries & Slideshows | Top Olympic Images,” 2017)
Online publications can play an important role in shaping the opinions of the public. Media outlets can also have an effect on policies of such significant international events as the Summer Olympics. It’s important to note that some countries have greater influence on the world stage. Core zones possess significant economic power and much more media influence (McPhail, 2014). BBC, Deutsche Well, and Euronews are all considered core zones because of their association with the European Union.
In light of agenda-setting theory, the three online European publications contributed varied, but sometimes similar, agendas. There is a clear line of agenda in the publications’ aim to provide key facts about the Russian doping scandal for the 2016 Summer Olympics. However, when it came to human interest and editorial pieces, the coverage style was different for each publication. BBC communicated more of the general facts and gave less coverage to editorials and opinion pieces. Deutsche Well relayed much more human interest pieces and pushed the narrative that the athletes were being unfairly treated because doping occurred in other countries. In terms of frequency, Euronews dedicated the least amount of coverage to news regarding the Russian doping scandal. The leading narrative was the presentation of the investigation as a political move, one in which the athletes ultimately suffered.
Ahmed, J., & Hussain, S. (2016). Coverage of Pakistan General Election 2008 in Leading Pakistan English Newspapers: Exploring Agenda Setting. Global Media Journal: Pakistan Edition, 9(2), 1–16.
In, J. (2016, August 8). 16 facts: Rio 2016 Olympic Games. Retrieved April 12, 2017, from http://www.cnn.com/2016/07/27/world/16-facts-rio-2016-olympic-games/index.html
Kim, K., & McCombs, M. (2007). News Story Descriptions and the Public’s Opinions of Political Candidates. Journalism & Mass Communication Quarterly, 84(2), 299–314.
McPhail, T. L (2014). Global communication: Theories, stakeholders, and trends. Malden, MA: Wiley-Blackwell
National Olympic Committees (NOC) - Olympic Movement. (2017, April 6). Retrieved April 11, 2017, from https://www.olympic.org/national-olympic-committees
Olympic Photos, Galleries & Slideshows | Top Olympic Images. (2017, February 23). Retrieved April 26, 2017, from https://www.olympic.org/photos
Settimi, C. (2016, August 5). The 2016 Rio Summer Olympics: By The Numbers. Retrieved April 12, 2017, from http://www.forbes.com/sites/christinasettimi/2016/08/05/the-2016-summer-olympics-in-rio-by-the-numbers/
Wharton, D. (2016, August 21). How the first Olympic Games in South America fared amid Zika worries, a doping scandal and some gaffes - LA Times. Retrieved April 11, 2017, from http://www.latimes.com/sports/olympics/la-sp-oly-rio-assess-20160821-snap-story.html