Futura Poster Process

Research of Futura in use

Changes from 1-2 Having "Paul Rener"was moved from the counter of the "a" to the stem. Having it along the counter felt off balance. The type at the bottom was changed from left align to justify. Having it in a block fit the feel of Futura which is very geomatic.

Changes from 2-3 "Germany" was moved from inside of the counter of the "a" to the stem to fit the geomatic feel of Futura. The big block of text was broken into two columns to make it more appealing to read.

Changes from 3-4 The gutter and line length of the two columns of the text was adjusted and the first letter of the text was given a red orange color to add interest and help lead the eye.

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