Magazine cover analysis By Luke Boulton

Our magazine cover

Magazine cover Conventions

Main image

This is a convention of all Sight and Sound magazines as they use stylistic images that present a unique representation of the film. Also, Sight and Sound often use the director in the front cover as opposed to the actors or characters, ours focuses around Andrew Wills, the director of our film. This magazine advertises our film and puts the directors name out there, creating a symbiotic relationship between the production company and the publisher. Furthermore, the image that appears on the front of the magazine has to be eye-catching for the audience to see it and want to read it.


The splash appears under the main image, of which we used the same font and style of writing to stick to conventions of a magazine cover, but also the conventions of a Sight and Sound magazine cover. The boldness allows the text to be clear, therefore, catching the audiences eyes easily but also it makes the magazine seems professional and slick. The 'exclusive interview' is highlighted in yellow as a form of bringing attention to this, as a way of ensuring that the audience understand that the director rarely does interviews. Also, this is s convention of Sight and Sound magazines as they often do this. We stuck to this Sight and Sound formatting as a way to successfully present a magazine, making it look professional.


The magazine presents its other stories in the Tug at the bottom. We used this feature as a convention of magazines, this is so that the audience can see what other stories that they may be interested in. Also, we ensured that our stories complied with the conventional type of stories that would be seen in a Sight and Sound magazine. Furthermore, we used the style of Sight and Sound Tug as well, using the yellow bullet points against white writing. This also presents the magazine cover as professional and elegant.


This is essential to the magazine cover, as the audience must identify the brand/publisher of the magazine to be able to quickly decide whether it is their magazine or not. The audience can base their decision on their previous experiences. Also, the logo of Sight and Sound goes along with the colour scheme of red and yellow. Furthermore, the BFI logo in the top left can help film-buffs understand that it's a professional film publication with a professional reputation.

Price and barcode

This goes with conventions of all magazines as it is the way that the magazine sold, this presents it as realistic. Furthermore, the placement of the barcode conforms to Sight and Sound's conventions, placing it on the side out of the way.


The puff is something that is a convention of regular magazines, however we chose to subvert this. However me by subverting this we conform to the conventions of a Sight and Sound magazine as they do not include a puff in their generic design.

Noir conventions

Main image

Our main image uses lighting as a convention of noir as the lighting in noir is often dark and light in places. However, we also conform to the classic noir convention of it being black and white. Furthermore, the use of the colour splash effect picks out the colours blue and red. Red being a convention of Neo noir films, mostly associated with the femme fatale. Additionally, the image focuses on an urban setting, something key to the noir genre. We did this as an active decision because we wanted the magazine cover to be reminiscent of our films genre. The urban setting is also sty,used and links to the personality of the director, speaking towards him as a person. Another convention within our main image is the costume of the director, we used a coat that is like the typical coat seen with noir, specifically seen within our film on the protagonist.

Font and text

The colour of the text is white against a grey/black background, this hints towards the chiaroscuro lighting within noir as there is light against dark. Furthermore, the font is very block like, linking to the noir as it links to the hard, dark nature of noir.


The director in this image presents a style and costume that is reminiscent of some of the stock characters seen within the noir genre. Most clearly, through the coat and expression, the world weary detective is presented through the director. However, we used this look to give an idea of what the director is like as a person, as seen in many Sight and Sound covers e.g. The magazine cover of Richard Ayoade presents his funny and comedic personality.

Again, our magazine cover

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