television And video
Our :30 television commercial airs during regionally and nationally televised athletic events, with viewership averaging 3M+ each weekend. Setting the tone for the campaign, the ad showcases Aggies involved in transformational research and teaching that have a direct impact on the work and lives of people across Texas and the world. An extended version of the video can be found on the Texas A&M University YouTube page.
extensive ADvertising REACH
For the first time in our 140-year history, Texas A&M is engaging in an extensive, coordinated outreach effort to tell our story. Through a variety of national media platforms, we are garnering a reach and frequency never before pursued by the university. Aligning with trusted national and regional print and online publications, our message will reach millions of our key audiences while they are highly engaged with content. Through high-impact displays on outdoor boards, and in airports and subway stations, we will have a strong visual presence in major cities around the nation.
Following are samples of our ads, and the outlets where they are appearing:
Metro station domination
To generate energy and excitement and further demonstrate the fearlessness of Texas A&M, our Fearless On Every Front campaign imagery will fill Washington D.C.'s Metro Center station, the second busiest station in the city. For four weeks spanning October/November, our messages will reach more than 27,000 travelers daily.