FEARLESS ON EVERY FRONT Texas A&M's National Reputation Campaign

Campaign purpose:

• Enhance our reputation as one of the best and most dynamic tier-one research universities in the world • Inspire and invite a global audience to see how Texas A&M is fearlessly addressing society's most critical problems • Continue to attract the very best students, faculty, staff and researchers to join our fearless pursuit of knowledge and excellence
We're telling our story to the world.

television And video

Our :30 television commercial airs during regionally and nationally televised athletic events, with viewership averaging 3M+ each weekend. Setting the tone for the campaign, the ad showcases Aggies involved in transformational research and teaching that have a direct impact on the work and lives of people across Texas and the world. An extended version of the video can be found on the Texas A&M University YouTube page.

Click to see behind-the-scenes photos from the filming of our national commercial.

extensive ADvertising REACH

For the first time in our 140-year history, Texas A&M is engaging in an extensive, coordinated outreach effort to tell our story. Through a variety of national media platforms, we are garnering a reach and frequency never before pursued by the university. Aligning with trusted national and regional print and online publications, our message will reach millions of our key audiences while they are highly engaged with content. Through high-impact displays on outdoor boards, and in airports and subway stations, we will have a strong visual presence in major cities around the nation.

Following are samples of our ads, and the outlets where they are appearing:

ONLINE

DATA-DRIVEN - CONTEXTUAL - DISPLAY - PAID SEARCH

Through a sophisticated data-driven approach, our online advertising will reach targeted audiences on the news and information sites they frequent.

MAGAZINES

NEWSPAPER

LARGE SCALE

DFW Airport SkyLink
Seattle, WA Billboard
Downtown Denver, CO

Metro station domination

To generate energy and excitement and further demonstrate the fearlessness of Texas A&M, our Fearless On Every Front campaign imagery will fill Washington D.C.'s Metro Center station, the second busiest station in the city. For four weeks spanning October/November, our messages will reach more than 27,000 travelers daily.

Visit the campaign advertising media site at:
#BeFearless

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