Drop by Drop THE ALCOhol industry and how it impacts the economy

ABOUT THE PROJECT.

My name is Jeff Licciardello and welcome to my 20% Time Project. I am a junior public relations major with a minor in marketing at Georgia Southern University. I approached this assignment with the question of how the alcohol industry effects the greater U.S. economy.

This past summer, I completed an internship for a wine magazine in New York, NY and honestly did not know a lot about the inner workings of the industry I was writing about. Also in my current coursework we are learning how industry research is a necessity in the public relations field - so I found this to be good practice.

This project is designed to explore the alcohol industry as a whole and see how it impacts our country. I targeted this project to college students because alcohol is a common factor in the college culture - yet not many people know much other than what beer they're bringing to the party this weekend.

THE BACKGROUND INFO

Is it all advertising? Maybe.

“Consumers are ready to spend more on the spirits, especially since the economy seems to be a little bit better.Customers are reaching a post-modern stage where they really want something different” - Claire Moulin, Lead Analyst, Euromonitor International

A BEVERAGE AS OLD AS TIME

SO WHERE'S THE IMPACT?

CITATIONS.

http://marketrealist.com/2015/03/important-alcoholic-beverage-industry-economy/

http://www.alcoholpolicymd.com/pdf/AMA_Final_web_1.pdf

http://fortune.com/2013/02/19/the-new-united-states-of-booze/

http://vinepair.com/beer-101/what-is-craft-beer/

http://onlinelibrary.wiley.com/store/10.1111/j.1360-0443.2008.02430.x/asset/j.1360-0443.2008.02430.x.pdf;jsessionid=1A3E8A5D9BC175F35A8C1977D250C84E.f02t02?v=1&t=ih133okk&s=f4afa497b36fa3280f032691d5b7198e62396cb7

http://www.wsj.com/articles/uncorking-the-city-two-manhattan-men-are-vinepair-an-online-wine-magazine-for-millennials-1435857453

http://vinepair.com/wine-blog/craft-beer-bubble/

https://www.youtube.com/watch?v=eVLe0xhalT8

https://www.youtube.com/watch?v=UHSdtDO_oag

https://en.wikipedia.org/wiki/Wine

https://en.wikipedia.org/wiki/Beer

https://en.wikipedia.org/wiki/Distilled_beverage

Layout design by Jeff Licciardello. Presented with Adobe Slate.

Images in order of appearance: Susana Fernandez | flickr.com, Patrick Schopflin | unsplash.com, .deeneg | flickr.com, Danny Plas | flickr.com, Dustin Diaz | flickr.com, Serge Esteve | unsplash.com, Edson Hong | flickr.com

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