Beauty & Style Guide BY SINCERELY YOU PORTRAITS

Beauty Timeline
FIRST THING'S FIRST

Make Appointments. When making your salon and spa appointments, be sure to follow the timeline. Many treatments are time-sensitive (example: waxing your brows shouldn't be booked too close to your shoot, to avoid redness).

Drink More Water. We all know water is important, yet we still forget to drink enough. Start now!

Avoid the Sun. Sunburns and tan lines are portrait ruiners. Use sunscreen and stay in the shade. No spray or lotion tans, either!

Don't Pick (Or Bite). Especially your skin, lips, and nails.

Develop a Pinterest Addiction! Check out my pin board to design your dream photoshoot and get wardrobe and styling inspiration!

THREE WEEKS BEFORE

Get Shopping. Begin planning your outfits, placing any online orders, and making special dress rental reservations right away. Make sure you have everything you need to complete each outfit, including underpinnings and accessories!

Start Stretching. Try to stretch for 10-20 minutes each day before your shoot. Especially your neck, back, and hips.

Begin a Skincare Regimen. Wash your face nightly, exfoliate your face and body every other day, use moisturizer on your full body every day, and wear lip balm constantly.

Visit the Dentist. Get a regular cleaning and whiten your teeth.

Get a Gel Manicure. Gel polish or shellac keeps your nails strong (and lasts up to three weeks).

ONE WEEK BEFORE

Gather and Organize Outfits. Complete the Wardrobe Prep Checklist on the "How to Prepare" panel below.

Wax Eyebrows and Upper Lip. Get your brows waxed or threaded by a pro. Try to stay close to your natural shape and don't go too thin. Have your upper lip waxed as well.

Wax Body Hair. Wax the hair on your legs and underarms. Depending on how revealing your outfit choices are, you may also need to wax your bikini area. Stay moisturized!

Cut Back Caffeine and Salt. Both are dehydrating and cause your body to retain water.

Avoid Fake Tanning. If you usually spray tan or use fake tanning lotion, take a hiatus now until after your shoot, or we may need to reschedule!

3 - 5 DAYS BEFORE

Final Wardrobe Consultation. Send me pictures of everything to finalize your wardrobe, and make styling plans.

Touch Up Your Roots. If you dye your hair, touching up your regrowth three days before your photoshoot is ideal. Keep in mind that this is not the time for drastic changes.

Get a Trim. Neat, healthy hair is youthful and vibrant. If it's been a while since your last haircut, go for a subtle trim.

Deep Condition. Your salon can do a conditioning treatment, or you can use your favorite deep conditioner at home.

THE DAY BEFORE

Get a Manicure. Soft, neutral colors work best. While you're at it, toss in the pedicure (go for any color you like on toes).

Buy Groceries. Plan a healthy shoot-day breakfast and snacks.

Clean Your Jewelry. For a fast and easy DIY option, try using a toothbrush and toothpaste to clean your bling.

Wash Your Hair. Fully air dry or blowout your hair, but avoid using hot tools such as curling or straightening irons. Before bed, pull your hair up into a loose top-knot for volume.

Very Short Hair? Wait to shampoo until the morning of the shoot.

Shave. Touch up your body hair situation; remember under-arms, legs, bikini, upper lip, etc.

Tweeze Eyebrows. Double check for any strays.

PHOTOSHOOT DAY

Your focus this morning should be caring for yourself. Breathe. Remember, you are beautiful, and I will capture that for you!

• Get Your Beauty Sleep. Be sure to get all eight hours.

• Eat Breakfast. Think protein and complex carbs.

• Bare Face. Wash and apply your usual moisturizer.

• Moisturized Body. Apply some serious lotion or oil.

• Clean, Dry Hair. (For very short hair, leave it wet.)

• Arrive On Time. Please get to the studio at 11:30. Try not to be early, and remember the studio policies about arriving late.

We'll use this chart to help you decide the strength of your makeup style. Please don't hesitate to speak up if you want any changes made- I promise my makeup artist will not be offended! Our ultimate goal is to make you happy!

STYLE GUIDE

HOW TO PREPARE

• Do Laundry. Remove lint and press if needed. Tighten all bra straps for some extra lift.

• Polish Your Jewels. Wedding rings and other jewelry should sparkle.

• Try It All On. Finalize your wardrobe and be sure everything is prepped and ready.

• Get Organized. Top + Bottom + Bra + Spanx + Necklace + Etc.

READY... SET... SHOP! Neiman Marcus, Nordstrom, White House | Black Market, Express, Asos, Victoria's Secret, Rent the Runway, IMAGE, Wish.Com are just a few great examples of where you can find amazing outfits!

WHAT TO WEAR

How do you dream of being photographed? Remember, this is your chance to be a model for a day. A Princess. A Siren. A Goddess.

Bring 3 or so outfits. You'll get to wear 2 for your shoot. With the chance to wear several different outfits, you can aim for a variety of styles. Try to bring outfits that are unique in color and/or mood. While this guide showcases dresses only, feel free to bring your favorite jeans, a lovely blouse, and even lingerie.

SOMETHING LIGHT AND ETHEREAL. Bring something in a light shade of blush, nude, cream, or white.

SOMETHING DARK AND SMOLDERING. Black, Navy, or Charcoal will all work well.

SOMETHING SEXY. You can be an "understated sexy" in a backless formal gown, or a more "overt sexy" in beautiful lingerie.

SOMETHING EPIC. This photoshoot is the perfect opportunity to dress like a princess or movie star, and a great excuse to go shopping. You might even rent, borrow, or custom make your dream outfit. For me, this would be a red-carpet gown. For you, it might be a little black dress. Whatever you choose to bring should be your fantasy ensemble.

See several examples of different color and style combinations to mix-and-match for maximum variety. Think about bringing on style from each column, as well as one color type from each row:

KEEP IN MIND

FIT YOUR FORM. Fitted clothing that shows your shape works best for photographs. This applied to any body type. Outfits should hug your curves, especially along your top half. (Loose, flowing skirts are fabulous as long as your bodice or top is snug.) Skip that billowy, blouson top, or anything with dolman or batwing sleeves. While they may be flattering in person, they will not be slimming in-camera.

THINK TEXTURE. Sumptuous textures like lace, chiffon, bead-work, or embroidery lend a rich, tactile element to your photos. Avoid high-contrast patterns or prints, which are distracting. Logos or graphics are definite "don'ts."

CONSIDER NECKLINES. Mixing up necklines will add variety to your shots, so try not to bring all of one style. I love to see your collar bone and shoulders, so off-the-shoulder and sweetheart necklines are my favorites. Whatever you choose, try to make it more interesting than the basic crew neck.

FOOD FOR THOUGHT: Certain necklines can evoke different moods. An off-the-shoulder top tends to appear vulnerable while a square neck or high neck donates power.

THINGS TO REMEMBER

FLATTER YOUR ARMS. Varying sleeve lengths is another great way to add extra diversity to your looks. If arms are a trouble-zone for you, pass on cap sleeves, which are hard to pull off since they emphasize the widest part of the arm. Choose instead a 3/4 sleeve or longer.

To show a little shoulder without baring arms, try an off-the-shoulder top. You could even add a scarf or cardigan to a strapless or sleeveless dress, which can be draped over the arms - showing just a hint of skin.

SKIP BULKY JACKETS. Unless your blazer is very fitted (and doesn't have shoulder pads), you'll want to opt instead for a snug cardigan, which may be a better choice if you're interested in a business-friendly photograph.

BRING NECESSARY UNDERPINNINGS. Consider the underwear you'll need for each outfit. Certain looks call for a strapless bra or nude thong. Black bras look best under dark clothing, and nude bras are always better than white. Shapewear is awesome for concealing any wobbly bits.

ACCESSORIZE. Bring jewelry, hair accessories, and scarves or wraps to complete each outfit. Choose timeless over trendy. Forget shoes, as your feet won't be showing.

To me, clothing is a form of self-expression. There are hints about who you are in what you wear. - Marc Jacobs

That's it! You're ready for your session. Relax in the hours before your session... it's completely normal to be nervous, but I promise it's going to be fun! Reach out to me if you have any questions or concerns! XOXO, Ashlee

Created By
Ashlee Guest
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