ABOUT ATTORNEY AT LAW MAGAZINE
Attorney at Law Magazine is a national trade publication for and about private practice attorneys. The magazine focuses on the industry, its events, happenings and the professionals and firms that drive its success.
In addition to the national online publication, Attorney at Law Magazine is printed locally in markets nationwide.
The editorial is a collaboration of interviews with professionals, industry expert penned columns and articles about advancing your legal practice through marketing, practice management and customer service.
As a part of our editorial focus, we interview prominent attorneys, law firms and legal vendors nationwide in a variety of award sections, including Attorney of the Month, Law Firm of the Month and Vendor of the Month.
Our printed magazines are distributed to 5,000 local private practice attorneys and distributed digitally on our website, via email newsletters and through the magazine's social media. Our readerships is between 15,000 and 60,000 each issue.
Past featured attorneys include: U.S. Supreme Court Justices, State Supreme Court Justices, State Attorneys General, Presidents and Officers of national, state and local Bar Associations, Managing Partners of large U.S. law firms, and many nationally acclaimed private practice attorneys.
THE POWER OF CONTENT MARKETING
Utilizing content marketing, Attorney at Law Magazine can develop a feature story on you and your practice (or your firm as a whole) and uncover the humanity and personal story behind the legal brand you’ve developed.
This technique is a top-notch marketing tool for professionals who need to build a foundation of trust with potential clients in their marketing – something traditional advertising doesn’t account for.
Through this marketing technique, you can connect with potential clients (and reconnect with past clients and referral sources) on a personal level.
Capitalizing on this marketing trend, Attorney at Law Magazine has developed a feature story package that allows attorneys to present their story in a magazine layout – harnessing the impact of a third-party endorsement from a recognized trade magazine.
Attorney at Law Magazine's team of writers take a collaborative approach to each story. Through a phone interview they work with you to uncover the highlights of your career, the philosophy that drives your practice and the person behind the lawyer for hire. Through this discussion, you and your writer will begin to craft the story that will allow readers to feel as if they already know you, like you and most importantly trust you.
THE PHOTO SHOOT*
Attorney at Law Magazine's local photographer will schedule a photo shoot on location at your firm or at an agreed spot that fits the story. The photographer will shoot several editorial shots. We recommend that you bring several outfits and that you arrange to have team members, partners, family or mentors for group shots.
We also encourage our featured subjects to submit personal images to include alongside the professional shots. These can be family photos or photos from travel, events or hobbies mentioned in the story.
Beyond the personal and professional photos you will submit to our design department, our graphic artists will utilize stock photography, bold font layouts and well-placed pull-quotes to create a unique and engaging design that captures the attention of readers and compels them to read more.
The Marketing Package
Following the approval of the design and publication, Attorney at Law Magazine will supply the subject with their marketing package. The basic package included in the purchase of the digital rights to the story includes:
- High resolution PDF of magazine layout.
- Low resolution PDF of magazine layout.
- Print-ready PDF of magazine layout.
- Social media graphics for online use.
- Award emblem for website and online use.
- Press release email from the magazine for email distribution.
- Link to article on Attorney at Law Magazine local homepage.
Attorney at Law Magazine, recognizing the value of content marketing, has developed several add-on products that subjects can purchase to aid in sharing this marketing tool with their potential clients and referral sources.
Basic Inside Feature Story
- 1-page story: $995
- 2-page story: $1,495
- 4-page story: $2,495
- 6-page story: $3,495
- 8-page story: $4,495
Basic Cover Feature Story
- 4-page cover story: $4,495
- 6-page cover story: $5,495
- 8-page cover story: $6,495
Talk to your publisher about package pricing as well as reprint costs.