Exam Guide: Adobe Certified Professional - Adobe Campaign Classic Developer AD0-E313

Certified Professional Exam Preparation Guide

The Adobe Certified Professional – Adobe Campaign Classic Developer exam preparation guide provides candidates with information they need to prepare for the certification exam.

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The Value of Adobe Professional Certification

Adobe certification can help you differentiate yourself from competitors, advance your career, and improve customer satisfaction. It demonstrates your ability to meet complex challenges with a mastery that comes with training and real-world product use. And with Professional, Expert, and Master certification levels to choose from, you can get certified sooner or show your career growth.

An Adobe certification shows your expertise in helping clients realize value in an Adobe solution. The more hands-on work experience you have, and the more product knowledge you gain, the better your chances of passing the exam. An official Adobe Certified designation acknowledges your established expertise to help current and future business clients succeed!

What’s Covered in this Preparation Guide

This Adobe Certified Professional - Adobe Campaign Classic Developer Preparation Guide is designed to help you prepare for the Certified Professional Exam. It includes:

Recommended learning and experience for certification
Overview of the certification exam and key topic areas
Sample questions
Additional study aids

Recommended Learning and Experience

Adobe recommends a combination of training, documentation, community sharing, and on-the-job experience to increase your chances for success. Key recommendations

At a minimum, the candidate seeking to become certified as an Adobe Campaign Classic Developer -Certified Professional has

At least one year of Adobe Campaign Classic software experience
At least one year of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
Basic understanding of marketing automation
Understanding relational database concepts

The exam is intended for candidates with broad experience in Adobe Campaign as a Developer. Typical roles of candidates preparing for this certification include:

Associate consultant
Junior technical consultant
Junior Marketing technology engineer
Junior Campaign developer

Exam Information

The Adobe Certified Professional - Adobe Campaign Classic Developer Exam has been designed to assess your knowledge skills and ability. The exam is rigorously developed and professionally administered in order to provide a highly respected Adobe technical credential.

Exam Format

The current Adobe Campaign Classic Developer Exam has the following characteristics:

Exam number: AD0-E313
Exam name: Adobe Campaign Classic Developer
Certificate level: Certified Professional
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 120 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 31/50
Price: $125 USD / $95 USD (India)

Before taking the exam, candidates must read and accept a Candidate Agreement, which includes an agreement that the candidate will not share or expose the content of the exam.

Candidates are not allowed any assistance from another individual or printed or electronic media while taking the exam. Adobe takes the security of exam content very seriously.

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Exam Topic Areas

The Adobe Certified Professional - Adobe Campaign Classic Developer Exam measures the candidate’s knowledge and skills related to the content areas listed below. Candidates should have hands-on experience and be able to perform the tasks listed as Exam Objectives within each content area.

Exam Readiness self-assessment

Take the online readiness questionnaire to check if your current experience matches with the minimum candidate qualifications.

Exam Objectives and Scope

Section 1: System configuration (27%)

Demonstrate system-wide configuration of settings in the Administration node
Apply the process to extend the OOTB Recipient schema
Define schema details (primary keys, auto primary keys, database indexes)
Distinguish the applicable uses of Form Renderings
Distinguish system-wide configuration settings that affect the workspace/project level
Identify configuration settings for SFTP external accounts
Identify the configuration settings for Open and Closed enumerations
Identify requirements to configure object counters
Differentiate Typology Rule Types
Apply the process to update a Typology in a Development environment
Identify requirements to utilize a custom Target Map and its effects to OOTB functionality
Describe how externally-generated audiences from other Adobe Experience Cloud solutions are accessed in Adobe Campaign Classic
Describe the business use case for interactions and offers
Describe the business use case for Message Center

Section 2: Customization (15%)

Apply the process to edit Campaign schemas
Identify the settings to ensure correct schema extension or configure custom schemas
Describe the use case for customized Options
Describe the use case for Seedlists
Modify the OOTB opt-out / Unsubscribe web app
Apply the process to create Content Management components
Identify the use cases to use Content Management
Apply to process to update the OOTB forms

Section 3: Operational security (9%)

Describe the process for adding user groups and roles
Apply the process to translate the user management matrix with correct user rights and hierarchy
Identify and define the correct permissions
Identify the security zone for a user group

Section 4: Technical workflows (30%)

Apply the process to import/export
Apply the process to build a data ingestion workflow
Identify the different sources of data that a workflow can access
Apply the process to transform data and manipulate the work table
Enumerate applicable workflow activities and their features/properties
Apply the process to configure workflow properties
Extend activity functionality using the Expression Editor
Distinguish the difference between the OOTB workflows and user-created workflows
Explain the purpose of the OOTB workflows
Troubleshoot custom workflows
Differentiate between variable types and their scope and usage
Identify the OOTB variables and their use
Apply the process to configure alerts and approvals

Section 5: Instance maintenance (4%)

Identify errors from different service logs
Explain Workflow Heatmap readings

Section 6: Campaign configuration (15%)

Apply the process to create campaigns using Campaign templates
Describe the process to create approvals
Identify errors by analyzing audit logs
Identify the usage of different deliveries, given a campaign scenario
Define the process to create the advanced process in workflows
Describe workflow execution methods

Online Sample Questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

ADO- E313 Adobe Campaign Classic Developer Sample Questions

Provide your email address.
Answer the candidate agreement.
Start the test.
Mark your answer in each question.
Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
On the last question, click Submit Exam to submit all your answers.
Answer the short survey

Additional Study Aid Resources

Adobe has provided additional study aids to help you prepare for your certification exam. These include content from Adobe Experience League, Adobe Digital Learning Solutions, and technical documentation.

System configuration

Customization

Operational security

Technical workflows

Instance maintenance

Campaign configuration

Registering for the Adobe Certification Exam

All Adobe professional-level certification exams are delivered by Examity, Adobe’s exam delivery partner. To register for the professional-level certification exam, please visit our How to Register page.

Your Adobe Certification Journey

The Adobe Certified Professional credential is the beginning of your certification journey. We hope you continue your career advancement with Adobe certification. Adobe has certification levels that create a roadmap for your personal development and career advancement. Take a look at our advanced level certifications and job roles and continue your certification journey with Adobe! For more information on our certification visit: https://express.adobe.com/page/40zVLp0n7RfeF/

For More Information

Have a question about Adobe Certification? Check out the Certification FAQ or email certif@adobe.com for additional details about the program.

The content of this exam guide is subject to changes and updates. Last update April 2020

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