1- It has not been profitable for seven years.
2- Its cars are expensive.
3- Operates in only one market: the U.S.
1- CEO: Elon Musk.
2- Leader in its market and one of the most innovative companies.
3- Its mission attracts many supporters.
Weaknesses affect the financial statements due to poor financial situation.
Strengths affect future projections because most hope that Tesla will become profitable in the future.