What makes an ad or commercial successful?
Do why do these commercials work? How do they influence us as the consumer?
SO WHAT ARE WE DOING MISS LERCH
We are creating our own product. More specifically a soda can. BUT NOT JUST ANY SODA CAN. You will be creating a can that contains a drink that gives you a special talent or super power. BE CREATIVE. The market is competitive. You will come up with a design that attracts consumers to buy your product. BUT WAIT THERE IS MORE...
WE'VE ENTERED A DIFFERENT ABSTRACTION!!!!!
Lets imagine we ended up in an all Cubist world. What is Cubism you ask?
It's when artists abandoned perspective, which is used to depict space. Artists started to turn away from the realistic modeling of figures and shapes.
Cubists explored open form, piercing figures and objects by letting the space flow through them, blending background into foreground, and showing objects from various angles.
Cubism paved the way for non-representational art by putting new emphasis on the unity between a depicted scene and the surface of the canvas.
Georges Braque "Violin and Candlestick" 1910, oil paint
Georges Braque "La Guitare" 1909, oil on canvas
Pablo Picasso "Guernica" mural sized canvas with oil, 1937
Pablo Picasso "The Weeping Woman" 1937, oil paint
"Cubism is not a reality you can take in your hand. It's more like a perfume, in front of you, behind you, to the sides, the scent is everywhere but you don't quite know where it comes from." - Pablo Picasso
Again, we will be creating a soda that will be sold at a cubist supermarket. You will design the can to advertise a drink that can give the consumer a super power or talent. After we create our can, we will chop it up and rearrange it in a Cubist composition. To wrap up our project, you will be asked to come up with a commercial for the drink. So here is the next step...