What would happen if you started with a great name and worked backwards? Built a music act that fits the name and the marketing and the image? Choose the band members and singers, then help write the songs to fit the concept? What if you did it all in one week?

Working under an impossible deadline, music greats, industry pros, and untapped talent work in harmony to create not just one but two competing pop-up bands, with songs, album, fans, and a live broadcast concert based on nothing more than a random name, business savvy, and imagination... in every week's episode.

Wait a minute, that sounds damn near impossible. And fake. How are you going to do all of that in a week and not have it be cheesy or, well, bad? Well, you're going to have a team of superstars: record execs, songwriters, brand consultants, record producers, wardrobe designers, graphic designers... and, most of all, an array of performing musician talent. It takes a village.

• LIVE concert finale each week

• Special guest appearances from stars of Music, Film, & Fashion

• Music catalog & band merchandise accumulates weekly

• Publicized worldwide talent search

• Multi-platform: online streaming/social media integrated into format