Some people might find the Grid System to restrict their creativity, but the designer can always take a step back by first creating the web page and then setting a grid above their ending project. This will allow them to see if there are areas they can move around in order to enhance structure and proportion.
Color might not seem of much importance in relation to content in a website, but in reality there is much more to it that you might think. The color of a restaurant wall might trigger a customer to order a super size meal instead of a regular one, and a red flower can symbolized to you significant other how you feel more clearly than a yellow one.
The additive color model, expresses colors in percentages of Blue, Green, and Red. These are the colors we can mainly see on computer screens and therefore used for website design. If all of the colors in this model were to be as bright as they cold be they would reflect as white. The subtracted color model, located on the right would be colors that a printer might use, a combination of these colors will create a tint similar to black.
Lines, serve for more than just dividers in a webpage. They can be used to convey certain messages and themes depending of how they are used. In this image, we see lines positioned in many directions which give the image a more detailed and textured space. When creating a webpage it is convenient to use lines in order to have a more expressive touch.
This image illustrates lines, angles, and geometric shapes. We mainly see the same shape being used in different sizes, but the viewer does not get board of the same shape due to the way they are positioned. Shapes are great ways to illustrate images and content in webpages, as we see being done here.
This image is part of Target's webpage. The well know retail store separated their categories into icons with discrete but detailed shadows. This gives dept and volume to different size object to make them seem proportional. The webpage also tries to give the viewer a close resemblance of the object as if the customer were in the store, shadows help with their marketing strategy.