Michelle Gawlik Global NBA Digital Content Manager


  • Digital Commerce - NA Wholesale.com
  • Digital Content - Digital Content Manager
  • Nike.net - Retailer Asset Application
  • Project Management - From briefing of project, to asset delivery
  • Account and Vendor Management - All NA Accounts, SCHAWK, GBI
  • Cross-Functional Management - Product, Merchandising, Brand, DTC

NA Wholesale.com Digital Content Manager

  • Own all Digital Content delivery for NA
  • Collaborate with Category Teams, RBP, DTC, and Photo Studios to ensure timely creation of digital assets
  • Deliver all content to accounts to support product launch, sport moments, and inline styles
  • Created pilot program shooting detail shots for key NFL/NCAA product
  • Increased NA Product Line Photo Coverage from 60% (SP13) to 94% (SU16)
  • Partner with internal photo studio to ensure complete photo coverage of licensed product and inline footwear styles
  • Provide digital resources and application training throughout the GTM process to support sell-through

NA Wholesale.com Digital Content Coordinator

  • Transformed brick and mortar merchandising principals into digital merchandising principals and best practices, resulting in the Digital Merchandising Playbook
  • Lead the production, training, and maintained support of the Global Download Retailer Assets tool on nike.net– application retailers use to download digital assets
  • Created monthly reports detailing the Amazon marketplace activity, as well as the usage of Nike’s Image Download System

North America FBAT Brand Communications Intern

  • Coordinated photo and video shoots with partnered design companies such as Razorfish and Wieden+Kennedy
  • Administered the Nike Football and Nike Lacrosse social media sites
  • Assisted in organizing and executing “The Opening” high school football tournament

University of Oregon Student Athlete - Acrobatics and Tumbling

  • Gained invaluable time management and prioritization skills though managing class, homework, practice, tutoring, traveling, and competing
  • Accomplished 1st place National standings in both the 2010-2011 and 2011-2012 seasons

Student Athlete Leadership and Ambassador Internship

  • Promoted the University of Oregon’s athletic program and Football team to prospective student athletes and their families
  • Researched background information on the recruits to obtain the best potential prospects
  • Designed projects to enhance leadership and team building activities to our student athletes and athletic programs as a whole

O-Heroes Volunteer

FEI Accounting Intern

Sales Associate - Abercrombie and Fitch



  • Integrated DRA application on to nike.net platform
  • Lead support and training


  • Manage NA relationship with SCHAWK photo vendor
  • Own Top of Production (TOP) process for NA
  • Control all digital asset creation
  • Provide voice for NA during seasonal Global teardowns


  • Manage all launch, release and sport moment content
  • Deliver assets to accounts within approved launch timeline
  • Leverage Ortery photo box under tight timelines - shoot launch product myself with an immediate output of imagery

GBI & Licensed

  • Oversee all footwear and licensed imagery production
  • Created program shooting licensed detail shots
  • Sports
  • Oregon Ducks
  • Gymnastics
  • Crossfit
  • Bowling
  • Cats

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