Publishers That Use Analytics Further Their Growth Nick Egan

Overview

“When it comes down to actually undertaking meaningful data analysis, everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, and therefore everyone claims they are doing it, too.” – Marcello Vena – All Brain

From the 11 Topmost Digital Book Publishing Trends and Opportunities, publishers that are embracing analytics are better off and more suited to professional and technical growth compared to others. Being able to use analytics to further your business puts you ahead of your competitors. These learned tactics, not taught in many universities, are crucial to successful growth of a business, and need to be kept up on regularly.

Opportunities are lavishing for book publishing companies to increase their technology that gathers data on their users. By embracing these changes, the future of book publishing could be very near. Currently, the most profitable companies are using the analytics of their users to further their knowledge base. The more data driven a company can be, the more successful it can be.

References: http://www.digitalbookworld.com/wp-content/uploads/DBW_White_Paper_11_Key_Trends_Opportunities_2014-20152.pdf

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