THIS IS JEVO. This is Happening Now. make it yours. Creative strategy q1-q2 2017

context.

Since it's 2015 market introduction, Jevo has been known as the “Keurig of Jello shots”. It’s fast, easy and fully automated to make hundreds of gelatin shots in minutes. Jevo is perfect for Class-A foodservice operators who have experience selling jello shots. Their production and experience make them the most likely to install Jevo immediately and exceed, exhibiting a high lifetime value.

OBJECTIVES

  • Making Jevo relatable and contextually important to Class-A buyers
  • Show, don't tell (e.g. it's more impactful to show Jevo as "innovative" rather than saying it is.)
  • Differentiate "Jevo 2017" from "Jevo 2016" with a Q1-Q2 launch emphasis
  • Installing a sense of urgency with wait-listed buyers after delayed launch
  • Gain market credibility
  • Demonstrate product evidence
  • Support Show/Road-trip engagement
  • Grow Class-A “install now” business

- THE IDEA -

for operators, there is a truth to Jello shots.

WE LOVE JELLO SHOTS, BUT MAKING THEM DOESN'T MAKE BUSINESS SENSE.

Jevo brings a new truth.

DOES ALL THE WORK...HUNDREDS OF SHOTS IN MINUTES.

But there is something more operators SHOULD know.

This is not just about great tasting gelatin shots.

THIS IS ABOUT FAST, HASSLE-FREE INCREMENTAL REVENUE.

This is the way to extraordinary customer experience.

This is...

fast.

EASY.

HIGH-MARGIN.

Basically everything you could want from a profit center.

THIS IS JEVO.

this is happening now. MAKE IT YOURS.

-The task-

  • Product evidence: create customer partner editorial write-ups, case studies and demos
  • Provide visibility to forward pipeline momentum
  • Raw activity and content of Jevo & Shots in the market or at shows

Communications & Key content:

  • Targeted Trade Media Pitches and Press Releases
  • Case Studies & Partner Articles
  • Lead Nurturing – Email Marketing to Pipeline
  • Sales Road Shows & Trade Shows
  • Beam – Sales Channel Marketing & Supporting Collateral
  • Social Media & Influencer Campaigns with Incentives

NEXT,

  • See the 2017 Editorial Calendar (Natalie)
  • Advertorial Selects
  • Key National Markets
  • Tradeshow Communications
  • Sales Channel Communication (Direct/Partner)
  • Timelines

AND FOR THE CONSUMER...

THE MILLENNIAL:

THIS IS THE GENERATION THAT SHARES ALL THEIR MOMENTS.

THEIR LIVES ARE CONTAINED IN DIGITAL ALBUMS. WHERE THERE’S ALMOST NO ROOM FOR BRANDS.

SO, HOW DO WE BECOME PART OF THEIR NIGHT?

SIMPLE, MAKING OURSELVES PART OF ALL THEIR SPECIAL MOMENTS.

WHAT ARE JEVO SHOTS?

THESE ARE JEVO SHOTS.

TONIGHT IS YOURS TO MAKE...

WAY. MORE. FUN

SOLD AT YOUR FAVORITE LOCAL SPOT.

Created By
Reymond Hernandez
Appreciate

Credits:

Reymond Hernandez of F&BI

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