Written by: Alyssa Lashbrook - Sheridan College.
From February 1, to February 24, the Coffee Loft on the Sheridan College Trafalgar campus is using a popular Tim Hortons coffee event to their advantage.
The Coffee Loft is located on the Sheridan College Trafalgar campus, above the Marquee.
Roll Up The Rim started on Feb. 1, 2017, and as it happens every year, millions lined up to win prizes, but were disappointed when they didn’t.
Throughout the month of February, the student body and faculty of Sheridan College can take part in an event that allows the losing tabs from the coffee cups, to equate to a free 12oz coffee or tea, an event the Sheridan Student Union (SSU) is referring to as, ‘Calling All Losers’.
Daniel Casey, the senior manager of hospitality and operations for the SSU spoke on how there is no competition with any of the coffee shops on campus, but that they are rather using an aspect of it in order to promote their businesses.
“Instead of trying to compete with someone else’s promotion, we just piggy-back on it and try to keep our name out there at the same time. We reward you when you choose to visit us,” Casey said.
Due to the event, the Coffee Loft has seen an increase in traffic and that more customers become aware of the business, “We get a good bump in traffic, and hopefully we entice them to buy something else when they visit, or visit us more often. We find a lot of people get to experience us for the first time since we’re kind of tucked away,” said Casey.