OVERVIEW: MY NAME IS PAXTON SHAMLOU AND I AM A HIGHLY DRIVEN AND AMBITIOUS JUNIOR AT THE UNIVERSITY OF FLORIDA PURSUING A BUSINESS ADMINISTRATION DEGREE SPECIALIZING IN LEADERSHIP AND COMMUNICATION WITH MINORS IN RETAIL AND SUSTAINABILITY.
A little about the company.....
Birchbox is headquartered in New York City, with operations in the United Kingdom, France, Spain, and Belgium. Company was founded in 2010.
Mission: To help customers find products they love. We keep that top of mind every single day.
Inspiration behind the company: Founders Katia and Hayley wanted an easy and efficient way to buy beauty products.
Unique beauty products to fit everyone's personality. Boxes can be personalized and sent as gifts to say a simple thank you.
Main Competitor: Ipsy
Similarities: Both sell beauty products, offer subscriptions, cost is $10. Differences: Method of choosing products, sample vs full-sized products.
Example of Birchbox: The April Box-Products for your hair, nails, and skin. Some products in this months box include Amika Bombshell Blowout Spray and Resurfacing Mask for instant glow.
Example of an Ipsy Glam Bag: Products are for face, hair and nails. This bag contains NYX blush and Michael Todd facial scrub.
Marketing and Content Intern
Assist in community management on platforms such as: Facebook, Instagram, & Twitter.
Help create content for social media posts, and campaigns
Monitor competitor activity across social media platforms
Aid in preparation for photo shoots and events
Prepare campaign briefs for Birchbox in line with the promotional strategy
Why Marketing Internship: Passionate about retail, creative solutions, innovative brand.
Goals for internship: Learn more about managing a variety of Omni-Channels, develop photography skills, and engage in cross-functional team interactions.
A company focused on changing the way people discover and shop for beauty, grooming, and lifestyle products. Birchbox combines a personalized subscription service that delivers high-end samples directly to its members with an online magazine and store.