Content Creation How can you create content with ADobe by kenneth shinabery

There are many ways to create and share content using Adobe Products. For this lecture I will be using Adobe Spark to create a page for my Adobe Generation Professional Lecture!

One of the first steps when developing content is to create visuals.

Photoshop and Lightroom are two ways you can create stunning images that will add a SPARK to content that you share (pun intended)!

You can also use Photoshop to design graphics and even characters to make your content even more interesting.

Utilizing Adobe Illustrator you can produce vector graphics that can be used online or for print.

You can even create images that pay tribute to icons!

But the fun does not end with just Photoshop, Lightroom and Illustrator. You can create content to share with other types of Adobe software: Animate CC, Premiere, Adobe Video Presenter Express and more!

Recently I created an official sample for Adobe Animate CC that is being featured on Tour de Animate. You can download the sample for free and use it to create your own animation. Just another fun way to create content using Adobe products.

But where can you share content that you create?

Social media is a great place to start sharing content.

Behance and Adobe portfolio are two great places where you can showcase the content that you create!

Remember when developing text for online content to utilize SEO keywords or the appropriate hashtags in order to make your content easier for viewers to find! The Adobe Marketing Cloud can help you expand your reach!

Tips for content creation...

1.) Know Your audience

2.) Use catchy titles

3.) Content with visuals will get more views, even if they are simple tweets with images attached.

4.) Use seo keywords and hashtags to make what you produce more discoverable online!

5.) Promote the content you create!

6.) Interact with and engage your viewers!

Following these tips will help give your content a voice and give it power.

Sometimes creating content that can SPARK change is also fulfilling. Example... this is something that I created to generate the awareness of animal cruelty.
No matter what you create content for... make it inspirational and rememberable! Give something to your viewers that they can take home. Sharing your knowledge and talent is a great way to inspire!

Since I am utilizing Adobe Spark today for my lecture... I decided to create a short video for you!

Thank you for viewing. Remember you can visit my website to learn more about my work and creative process by clicking the button below!
Created By
Kenneth Shinabery

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