Increase brand awareness and drive more traffic to the Wahoo website. But, behind that clear goal lies a complicated challenge. Consumer’s attention is shrinking, with the attention span devoted to whether a user will stay on a web page currently around 10 seconds.
Wahoo needed us to wage content marketing and social media strategies to drive awareness for the TICKR X heart rate monitor product, a product not largely well known in the competitive heart rate monitor space dominated by large fitness brands. The goal was to target consumers who are workout junkies, including cross-trainers and gym-goers, to inform them on how they can leverage smart technology to help train smarter. Wahoo wanted to push consumers to make this goal part of their New Year’s resolution.
Here are the stats for the top-three performing content assets from the campaign:
- Running Cadence: Engagement Rate: 0.99%, Reach: 232,951
- 8 Tips to Boost your Motivation to Run Engagement Rate: 1.36%, Reach: 104,605
- 7 Ways to Get the Most Out of Your Spin Class Engagement Rate: 1.13%, Reach: 124,346