WEEK FOUR GUIDANCE ENG328 SCIENTIFIC AND TECHNICAL WRITING

OVERVIEW

Flyers and brochures are often used to give people information about a service or product in hopes to retain clients and/or garner new ones. This week, you will design a one-page brochure or flyer that highlights a product or service that involves your major or career path. You will use writing, research, and designing skills in order to produce a brochure that is persuasive, informative, and aesthetically pleasing.

WEEK FOUR DISCUSSION

Brochure: Design Elements of a Technical Document. 1st Post Due by Day 3. The design of a technical document is a very important part of the development process. If a document is poorly designed, it can be distracting to the reader and even cause the content to lose credibility. Create a flyer (or brochure) using the techniques learned in this week's reading assignment. Go to page 293 of Technical Communication to locate “Case 11: Designing a Flyer.”

  • Study the “background” purpose and intended audience (pages 85-87).
  • Review the “Document 11.1” (available in online course). Important: consider what the best organization might be for this information. Note: This document is only available in the online course. It CANNOT be accessed via the MacMillan website mentioned in the textbook.
  • Create a one-page flyer in which you implement the design that you have determined will be most effective for the audience and purpose described on pages 254-255. Assume the target audience has little to no experience with your topic, but the audience would find useful an information summary on graduate school admissions tests. Required: make sure to integrate graphics (minimum of two and a maximum of four) to support the textual information that your flyer conveys. Keep in mind that the layout and balance of visual and textual information are critically important to fulfill the expectations of a multi-cultural audience, thereby conveying your message with clarity. Save your flyer as a PDF document.
  • Submit your flyer as a PDF attachment to your peers through the discussion. Based on your study of selective readings from Chapters 11, 12, and 21, include a 250-word analysis of your chosen page layout, columns, typography, titles and headings, and the integration of visual elements to support your text.

Respond to at least two of your classmates’ posts by Day 7. In your responses, highlight at least one specific technical element that your classmates designed well in the creation of their flyers and explain why. Constructive critique is also encouraged. Each response is required to meet or exceed 125 words.

WEEK FOUR QUIZ

Due by Day 7. Complete the quiz on the assigned readings for Week Four

Credits:

Created with images by Unsplash - "table brochures tabletop"

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