This social media toolkit is designed to provide Namati staff, alumni, partner and friend organisations and members of the Legal Empowerment Network with guidance on how to promote the Unite For Justice campaign and share the campaign with your networks.
We believe in the power of law, and the power of people. Are you in?
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What is unite for justice?
For 10 years, Namati and the Legal Empowerment Network have brought together people who know, use and shape the law in order to advance social and environmental justice. Now, in the face of unprecedented inequality, climate emergency and threats to democracy, we are searching for audacious ideas to unleash our collective power and rise to the moment.
Unite For Justice is a global campaign, calling for bold ideas to deepen the global justice movement and protect democracy and the planet. In early 2022, a group of justice leaders will identify powerful and timely ideas our community is ready to take on. We will celebrate those ideas in a public event and explore how we as a movement will bring them to life. Out of the Unite For Justice campaign, Namati also hopes to invite justice seekers to join the team and build the global movement for justice together.
The campaign is open to justice seekers everywhere – those who have been a part of the community before, and new voices. Inspiring potential participants through existing networks is one of the ways Namati hopes to find new voices and creative ideas.
promoting the campaign
What can you do to spread the word about Unite For Justice and encourage participants?
easy actions:
- Submit an idea yourself and share it on social media.
- Post about the campaign on your social media pages. See some example posts below.
- Download the campaign graphics and share them with your network, or upload them to your social media pages. You can use the example posts below as inspiration for your captions!
- Talk to your friends and colleagues! Simply starting a conversation is the easiest and most powerful way to grow and mobilise a movement. So why not mention Unite For Justice to the people in your network and encourage them to respond to the campaign themselves, or to share with their wider community of justice seekers.
- Share the campaign with activists and allies on WhatsApp or Signal. See an example message here
example posts:
Click to Tweet: Passionate about fighting for social and environmental justice, and helping others do the same? Then join #Unite4Justice and share your ideas to supercharge the global justice movement at unite-for-justice.org
Click to Tweet: #Unite4Justice is the global campaign calling for bold ideas to supercharge the global justice movement. Why? Because the future of democracy and the planet is at stake. Respond at unite-for-justice.org✊
Click for more example posts relating to each question theme
going the extra mile:
There are infinite other possibilities for getting Unite For Justice out there, and we encourage you to spread the word however you feel able to. Some more out there ideas include...
- Create a quiz: Each week, choose one of our themes to spotlight. Use Instagram story question boxes or twitter polls to create quizzes to get audiences participating. Or ask key influencers in your networks to do the same!
- Running an Instagram or Facebook live. You could invite members of your community, or social and environmental justice influencers you are engaged with, onto your lives to discuss the campaign and the theme questions and introduce your audience.
- Make creative content on reels or TikTok! Why not jump on a trend and use it as a fun way to introduce the themes of Unite For Justice and start conversations.
- Tweet one of the campaign questions each week and respond with your own ideas as a thread to inspire others to get thinking about the theme.
Social media handles and links:
Please tag us in your content, use the campaign hashtag in all posts so we can follow the campaign’s engagement, and link to the campaign website www.unite-for-justice.org where relevant.
Twitter: @GlobalNamati
LinkedIn: @Namati
Facebook: @GlobalNamati
Hashtag: #Unite4Justice
The campaign publicly is open until January 31st 2022.
more EXAMPLE SOCIAL MEDIA POSTS
Theme specific posts:
Click to tweet: We are stronger when we are able to learn from each other. Do you agree? #Unite4Justice wants to hear your ideas for how justice movements can scale up learning across borders to deepen their impact. Respond at unite-for-justice.org
Click to tweet: Justice defenders around the world know the importance of uniting across borders and issues. How would you catalyse global collective action to rise against social and environmental injustice? Respond at unite-for-justice.org
Click to tweet: In the face of unprecedented inequality, climate emergency and threats to democracy, more and more people are asking ‘what can I do?’ #Unite4Justice is all about inspiring and enabling justice seekers everywhere. But how? Respond at unite-for-justice.org
Click to tweet: When ordinary people come together across their individual struggles and use the power of law, they can transform systems. How can we deepen such community power in the face of growing political repression? Respond at unite-for-justice.org
Click to tweet: There is nothing more powerful than inspiring stories of people standing up for each other and for the planet. The global justice movement needs more narrative shapers to celebrate these stories and grow the movement. Are you in? Respond at unite-for-justice.org
Example message to send to your network
Let’s unite for justice now, and supercharge the global justice movement! ✊
#Unite4Justice is the global campaign calling for bold ideas to unleash the power of the global justice movement to protect democracy and the planet. The questions range from transforming laws and systems to the power of telling people's stories. As someone who is passionate about fighting for justice, I hope the campaign inspires you, and gives you the opportunity to share your ideas with people around the world.
In addition to celebrating the most powerful ideas in early 2022, Namati is hoping to invite some of the campaign participants to join the team and build the global movement for justice together.
Let’s get to work at unite-for-justice.org!