Wakeman Typographer, Designer

Background photo by Stefan Schweihofer

Robert Wakeman is a well-known and respected type director. For the past 30 years, he has worked with some of the most demanding and fastidious creative directors and art directors in the business. Much of his work was done when typography was a craft and the standards were high. He has adapted his typographic skills to meet the latest technology advancements without sacrificing quality.

AWARDS: The Type Directors Club of New York, and quite a few awards associated with many campaigns. ARTICLES: Featured in the book, Type & Colour by Michael Beaumont, published in England. The 1987 issue of U&LC magazine, and numerous other articles through out the years. ADVERTISING AGENCIES: NW Ayer, Grey Advertising, Ammirati & Puris, Mitchum Campbell Esty, Merkley Newman Hardy, Ogilvy & Mather. ADVERTISING CAMPAIGNS: Reach Out and Touch Someone. A Diamond is Forever. Army Be All You Can Be. The Ultimate Driving Machine. We Run the Tightest Ship in the Shipping Business. The Weekend Is On, The Pressure Is Off. Clients that Robert Wakeman has served as a type director since 1983. American Express, American Stock Exchange, AT&T, Avon, Bankers Trust, BMW, Bolla Wines, British Petroleum, Castrol, Champion Sportswear, Chaquita Banana, Club Med, Coca-Cola, Cotton, DeBeers, Dove, Eastern Airlines, Ford Products & Services, Forbes, Four Seasons, Fortune Magazine, Goldman Sachs, IBM, Jaguar, JC Penny, Maxwell House, Melita Fliters, Merck, NeXT Computer, Pierrer, Pond’s, RCA, Schweppes, Texaco, TV Guide, UPS, US Army, Waterford Crystal.

Main Website

See the Type Studies 2016

A Tribute

Thirty years ago, the journal U&lc paid tribute to Robert Wakeman, who was then the type director of Ammirati & Puris, by commissioning him to design a page using their typeface, ITC Weidemann.

They gave Wakeman a list of quotes to choose from. Below is the finished printed results shown below on page three.

Currents Opensource Typeface Studies.

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