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Social Media Capabilities Wallace & co | Ecendant Interactive

About Us

We are a full-service marketing agency. We take an integrated approach across all social media platforms to drive engagement and increase awareness for our client. Passionate about what we do, we work hard to deliver cutting-edge and creative messaging, while keeping the process efficient, and fun. Keep watching for a glimpse of what we can do for you.

After all, we’re Northern Virginia’s experts at creating destinations.

Social Media Strategy

We'll optimize your social media spends, creative messaging, and targeting based on performance and overall online presence to create a winning social media campaign, showcasing your business in the best light possible.

Campaign Optimization

Social media campaign optimization is integral to every digital campaign we run. Goals are set well before launch and are closely monitored so adjustments can be made to ensure optimal performance. A variety of concepts are created for each campaign so we can test and adjust campaigns with agility and success.

Paid Social Advertisements

We create, place and manage all types of in-feed ads across Facebook and Instagram, on a national level and in 35+ markets across the country. Our expert team quickly hones in on the right message and creative, while targeting parameters to increase awareness and visitors.

We’ll start by discussing your specific social media goals for the year and then jointly determine what media and messaging strategy we'll take to reach the desired outcomes and fit within your budget.

Social Content Calendars

What do our social media content calendars include? Everything you need to enhance your social presence and solidify your brand across various platforms, including both curated content and custom content created in-house by our social media manager.

Branded Graphics

All of our custom branded content is carefully prepared and selected to align with the voice and persona of your brand. The images we curate are representative of the brand, from the color palette to the feelings they evoke. the big picture thinking helps keep the messaging and page aesthetic consistent.

Branded Content Created for Peninsula 88, an upcoming waterfront condominium community located in the Capitol Riverfront neighborhood in Southeast Washington D.C.

Custom Videos

Our capabilities include in-house video production from filming to editing. With video emerging as the number one content type consumed on social media, it is crucial to include it in your social efforts. In the world of social media, trends move fast. If you don't keep up, you'll fall behind!

Video created for Kincora, a mixed-used development in Loudoun County, Virginia.

Fun Fact: This video won the Great American Living Award for Best Community Video of the Year in 2018!

Local Events & Happenings

Sharing content from other pages, not only gives your followers relevant and exciting content, it allows us to interact with a new audience through shares, mentions, retweets and comments. This also allows us to build good relationships with like-minded pages, encouraging them to share your own branded content.

Graphics created for events in Malvern, PA

Graphics created for events in Washington, D.C. SW

Who doesn't want to know what's happening this weekend?

Sharing Relevant Content & Friendly Promotion

By sharing content from other pages, we are not only giving our followers relevant and exciting content, but allows us to interact with new audience through shares, mentions, retweets and comments. This also allows us to build good relationships with like-minded pages, encouraging them to share our own branded content.

Posts created for Kincora, a mixed-used development in Loudoun County, Virginia.

Sharing (content) is caring!

Reporting & Analytics

We believe every click is important, it tells a story and lets us know if we've made a meaningful connection. That's why we track every interaction and deliver that story to you. We're experts at analytics and reporting, offering you top-line insights and recommendations based on data that we've broken down and assessed.

Social Media Reports

Our social media team can provide weekly, monthly and quarterly reports, while also including campaign strategy suggestions and recommendations. These reports are tailored to your needs whether it be a detailed breakdown of activity on your page or a result-driven summary highlighting key statistics.

On top of everything above, your social media pages will be monitored daily which includes responding to comments, messages and reviews promptly.

Like what you see? Let's talk!

We're just getting started.

Wallace & Company

Phone: 703-264-7437

Address: 22970 Indian Creek Drive, Suite 190, Dulles, VA 20166

Ecendant Interactive

703-264-7437

Address: 22970 Indian Creek Drive, Suite 190, Dulles, VA 20166

Credits:

Created with images by rawpixel - "achievement agreement asian" • rawpixel - "action brainstorming business" • rawpixel - "app application business" • rawpixel - "american brainstorming business" • Janus Clemmensen - "Sun shining on forest floor" • rawpixel - "achievement agreement business" • rawpixel - "adult business communication" • rawpixel - "brainstorming business communication" • rawpixel - "achievement business collaboration"

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