On Saturday in Monza, Italy, Eliud Kipchoge – in collaboration with Nike's team of doctors, physiologists, designers and scientists – rewrote the record books. Kipchoge completed a marathon in 2:00:25. No human being has ever run 26.2 miles that fast. This represents historic progress toward a goal that was once unthinkable.
During the week, NRC app notifications and emails were sent as well as a curated run of show across social channels and Nike.com, to invite our audience to be a part of the livestream of the historic attempt. The weekend is also an ignition moment for the Zoom Series (Vaporfly 4%, Zoom Fly and Peg 34) dropping 6.8, and the pinnacle moment to position Nike as the fastest brand ahead of this FAST launch. Activity and content has been extended to partners as well – the master trainer network, athletes and key wholesale accounts.
FREE TR7 LAUNCH / ENGLAND WOMEN’S FOOTBALL TEAM
In Women’s Training, last week saw the launch of the Free TR7 training shoe. We partnered with the nine Nike athletes of the England Women’s National football team to help launch the latest version of the popular training shoe – the Free TR6 has been a consistent top seller in the category. On 5.2 all athletes posted their personalised Nike assets on their channels and will also follow up with a product focused post. The posts have a cumulative 19k likes so far, and the UK has driven 117 units since launch (39% of WE total).
FREE TR7 & V7 LAUNCH: NIKE TRAINERS POSTS