Urban Outfitters Natalie walker

History:

  • 1970 - College roomates Dick Hayne & Scott Belair opened retail store "Free People" by the University of Pennsylvania
  • 1976 - Hayne changed name to "Urban Outfitters"
  • 1992 - First Anthropologie store opened in Pennsylvania
  • 1993 - Went public (URBN)
  • 2002 - First Free People store opened in New Jersey

Financials:

  • Stock Price: $32.42
  • Sales: 3.45B
  • Net Income: 224.49M

Competitors:

  • Abercrombie & Fitch
  • American Eagle
  • Express

Product Line:

  • Men's and women's clothing
  • Home decor
  • Beauty

The Yard:

  • Philadelphia's abandoned Navy Yard was fully refurbished and opened for employees in 2006
  • Turning something old into something new
  • Sustainable design strategy

Corporate Culture:

  • Fosters creativity
  • Promotes a healthy work environment
  • "Brown Bag Workshops"
  • Collaborative team environment

Community Initiatives:

  • Big Brothers Big Sisters Program - youth mentoring
  • ACHIEVEability - housing and education system
  • Global Collaborations - Dr. Bronner's soaps
  • Sustainability - renewal & reuse in store design, reusable bags, solar panels

Social Media:

  • Instagram: 6.1M
  • Facebook: 2.1M
  • Twitter: 1.07 M
  • Engaging and interactive content
  • Sell a lifestyle

Works Cited:

Communications, Edgell. "Urban Outfitters' Social Media Strategy Nabs a Striking Number of Followers." RIS News: Business/Technology Insights for Retail, Grocery Executives. Ensemble, 2 Sept. 2016. Web. 28 Nov. 2016.

"Urban Outfitters, Inc. Competitors." NASDAQ.com. N.p., n.d. Web. 28 Nov. 2016.

"URBN." URBN. N.p., n.d. Web. 28 Nov. 2016.

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.