I propose that we assist our key areas in running VIP events to show our agents the importance of customer loyalty, demonstrate how to host an event, make our clients feel like VIPs, boost travel bookings and create customers for life. I propose that we start with 3 areas first, and if they are successful we roll out the same type of event in all other areas in Spring 2018.
Dates: Nov 1 - 30
VanCity: 1 event
Cartel: 1 event
The 6ix: 1 event
To be hosted at a local restaurant or Hyper Store. Invite a few key reps to set up a small table, each rep will represent their product, a special offer and a country in the world with a wine and food pairing from that country. Guests will move around the venue visiting the different booths, learning about different travel products and food & wine pairings. Agents will be on site as well to mingle with their clients. Invite a sommelier to present towards the middle of the event to teach attendees about different food & wine pairings from around the world. Atmosphere will be a relaxed, mixer. Area leader and/or TLs & STLs to make an informal speech at the beginning and end of the event. Draw for a free trip or free flights at the end of the night. Reps attending will be required to help with some of the costs.
100 VIP clients attending per area
TSA brought in after the event
Venue rental: Depends on the restaurant, many will require approximately a $1,500 spend on food for a private space.
Wine: Apprx $1300
Food: If not incorporated in cost of venue, approximately $1,500
A.V. Equipment: Approximately $200
Miscellaneous items (swag, printing, decor etc.): $1000
Total: Approximately $4000 per area, $12,000 total for 3 areas