Caribbean Tourism Organization Sales Mission 2019 May 21st-23rd - An Atlantic Link case story

Caribbean Tourism Organization Sales Mission 2019 brought together Caribbean Tourism Organization including partner and over 100 travel agents from different agencies in Denmark, Sweden and Finland to present the opportunities of the various destinations in the Caribbean Sea.

Headed by Carol Hay, Director of Marketing UK & Europe, Caribbean Tourism Organization a delegation of ten Caribbean delegates has just concluded a three-day visit to Scandinavia and Finland. The purpose of the sales mission was to promote the Caribbean region to the Scandinavian travel trade and media in Denmark, Sweden and Finland. At two breakfast sessions and an afternoon event the delegation engaged with relevant trade buyers. The format of each event was a stage presentation where the delegation presented the latest updates from the destinations and properties followed by an informal workshop. During the workshop the clients were able to approach each representative making the delegates able tailor the presentation to the specific needs of the clients. After a workshop session each event ended with a prize draw.

Copenhagen May 21st

Stockholm May 22nd

Helsinki May 23rd


Atlantic Link is the leading full-service representation agency in Scandinavia and Finland. They provide trade development and strategic marketing planning for travel and tourism businesses worldwide. For 18 years, they have impacted Scandinavian travel consumption and increased awareness of their international clients. Long-term client relationships, tourism awards and industry recognition are testament to those efforts.

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