"Typography is the art and technique or arranging type, type design and modifying text for legibility and aesthetic appeal"
The "Design element" refers to the style of a letter. It determines whether the text should be bolded, put in italics or underlined.
There are two main fonts in typography. These are Serifs and Sans-Serifs. Serifs are the extended corners on the end of letters
Tracking refers to adjusting the space between letters, Leading is adjusting the space between the lines and Kerning is adjusting the distance between a set of specific letters
Legibility is how quickly the text can be read, this is very important in typography. Colour and font is effects the legibility greatly.
Fonts reflect the style or emotion the piece is trying to convey to the audience.
There are four modes of alignment for text. They are centered, justified, flush left and flush right.
You can emphasize a word or phrase within a body or text by using a variety of techniques. Using colour or a different font can make the word stand out among the rest.
Designers today are taking advantage of the available software to create many typographic portraits.
The technical name for moving text is kinetic typography. Kinetic typography is an animation technique that mixes motion and text to express ideas.
"Anamorphic typography is an exploration of the potential and existing relationship between architecture and typography"