The Fight for Literacy
Overview: Fight for Literacy
Coaching for Literacy's Fight for Literacy creates a movement of coaches, teams, and fans who support literacy efforts nationwide through awareness initiatives, volunteer work, and donations.
“We know this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs.” - Steve Alford, Head Coach, UCLA Basketball
To date, CFL has conducted the Fight for Literacy initiative 75 times with 37 different NCAA programs. The program has received prominent exposure through coverage from: ESPN, ESPN2, ESPN U, ESPN 3, NBCSN, FS1, Sports Illustrated, and CBS Sports.
Our work has served more than 25 literacy organizations in 20 communities across 11 states, providing direct support to more than 8,000 children.
How does the Fight for Literacy partner with NCAA programs?
- Pick One Game - Partner athletic program picks one game to Fight for Literacy.
- Invite Visiting Team - The visiting team is invited to join in the effort.
- Wear Green - The coaching staff and players wear #Green4Literacy (Sport and permissions dictate how the green literacy awareness color is featured).
- Blow The Whistle - Sports information team utilizes platform to raise cause awareness.
- Fight for Literacy - The fan-base is engaged to make donations, sign-up to volunteer, and raise cause awareness.
- Lead and Read - Coaching staff and players visit local literacy program partner on a selected date to read with program participants.