Executive Summary

Coaching for Literacy (CFL), Tiger Sports Properties (TSP), and International Paper (IP) are exploring a potential, mutually beneficial partnership to raise awareness and donations for CFL and build brand equity for International Paper, while highlighting their commitment to the issue of illiteracy in America. This partnership will take place during the 2017-2018 NCAA basketball season and consist of a Coaching for Literacy Fight for Literacy initiative with the Memphis Tigers sponsored by International Paper.

Generate Financial Support

  • Financial Contribution - Spend is $35,000 - $60,000 depending on scope.
  • Literacy Funding - 100% of the contributions from the general public will be allocated to the selected literacy program partner.

Create Literacy Advocates

  • Engagement Plan - Activate the general public through CFL’s 3-Step Impact Plan: Get Social (CTA: Retweet), Volunteer (CTA: Sign-Up), Donate (CTA: Make the Assist).
  • Match Donations - IP matches general public engagement via the Get Social and Make the Assist components.
  • Lead and Read - CFL conducts a reading day with the Memphis Tigers men’s basketball team and the local literacy program partner.

Engage International Paper Employees

  • Reward - Employees who make a $25 donation can wear branded green CFL shirt with jeans on the day of the the Fight for Literacy initiative.
  • Education - CFL and IP will host a lunch to educate IP employees on the issue of illiteracy.
  • Volunteer - Employees will have the opportunity to volunteer with our local literacy program partner.
"Great things in business are never done by one person. They're done by a team of people." - Steve Jobs
Why is literacy so important?

The Issue of Illiteracy in America

“The link between academic failure and delinquency, violence, and crime is welded to reading failure.” - U.S. Department of Justice
What is the Fight for Literacy?

The Fight for Literacy

Overview: Fight for Literacy

Coaching for Literacy's Fight for Literacy creates a movement of coaches, teams, and fans who support literacy efforts nationwide through awareness initiatives, volunteer work, and donations.

“We know this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs.” - Steve Alford, Head Coach, UCLA Basketball

Program Success

To date, CFL has conducted the Fight for Literacy initiative 75 times with 37 different NCAA programs. The program has received prominent exposure through coverage from: ESPN, ESPN2, ESPN U, ESPN 3, NBCSN, FS1, Sports Illustrated, and CBS Sports.

Our work has served more than 25 literacy organizations in 20 communities across 11 states, providing direct support to more than 8,000 children.

How does the Fight for Literacy partner with NCAA programs?

  • Pick One Game - Partner athletic program picks one game to Fight for Literacy.
  • Invite Visiting Team - The visiting team is invited to join in the effort.
  • Wear Green - The coaching staff and players wear #Green4Literacy (Sport and permissions dictate how the green literacy awareness color is featured).
  • Blow The Whistle - Sports information team utilizes platform to raise cause awareness.
  • Fight for Literacy - The fan-base is engaged to make donations, sign-up to volunteer, and raise cause awareness.
  • Lead and Read - Coaching staff and players visit local literacy program partner on a selected date to read with program participants.
[Above] Ben Howland, Mississippi State (Left), Tad Boyle, Colorado (Center), and Avery Johnson, Alabama (Right) were three of the 25 NCAA coaching staffs to participate in CFL Awareness Game during the 2016-2017 season.

How does the Fight for Literacy engage fans?

  • Get Social - Engage the general public in a hashtag campaign that generates financial support and awareness.
  • Volunteer - Connect the general public to volunteer opportunities with our local literacy program partner.
  • Make the Assist - Fans can pledge to make $ amount contribution per assist that their team makes in the month of February or make a general donation.

Get Social / Example: Ole Miss Men's Basketball, C Spire Social Funding Campaign

[Above] Ole Miss Athletics provides support of the social funding campaign engaging thousands of individuals for the cause of literacy and garnering exposure for C Spire.

Assist for Literacy / Example: Johns Hopkins Assist for Literacy

[Above] Johns Hopkins Athletics provides support of the Fight for Literacy's Assist for Literacy component engaging thousands of Blue Jays fans for the cause of literacy.
Ready to get to work in the Fight for Literacy?

Let's Start a Movement

On behalf of the millions of children in America struggling with illiteracy, we thank you. We believe that each and every person is born with equal dignity and that literacy is an expression of that worth. We are grateful International Paper is leading the way to promote literacy and advocating for the worth of every human being. Your potential involvement in this project could create a ripple effect that will enable young people to read, giving them the ability to write their own story and define their own future. Our work together can change thousands of lives.

Fight for Literacy,

The Team at Coaching for Literacy

“Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela

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