SU17 RECAP IBERIA RB FOOTBALL

MOTION BLUR NEYMAR JR

DIGITAL

Nike.com

Futbolemotion.com

Futbolmania.com

Intersport.com

MOTION BLUR VIDEO ON OUR MAIN STORES

DOOR PLAN

RETAIL EXECUTIONS

DTC

RAMBLA (BARCELONA)

PORTAL (BARCELONA)

GRAN VÍA (MADRID)

WHOLESALE

SPECIALTY

FUTBOL EMOTION EL BORN (BARCELONA)

FUTBOLMANIA (BARCELONA)

FUTBOL FACTORY ISLAZUL (MADRID)

CLUB STORE

FCB MEGASTORE (BARCELONA)

FCB PASSEIG DE GRÀCIA (BARCELONA)

ATM CALDERÓN (MADRID)

INTERSPORT

VIRSO ADEMUZ (VALENCIA)

BONAIRE (VALENCIA)

ECI

SOL (MADRID)

CASTELLANA (MADRID)

SPORTZONE

SPLAU (BARCELONA)

FORUM

DIAGONAL MAR (BARCELONA)

GRAN VÍA EVENT WITH ISCO

THE AIM OF THIS ACTIVATION WAS TO STATE PRODUCT SUPERIORITY IN MADRID ON THE DATE OF LAUNCH, KEEP POSITIONING AND AUTHENTICATING NIKE GRAN VIA AS MAIN FOOTBALL DESTINATION IN TOWN AND CONNECT&REWARD WITH THE LOCAL FOT

WHILE 500 CONSUMERS WERE AWAITING AT NIKE GRAN VIA MADRID FOR ISCO, THE PLAYER WAS...

SURPRISING AND DELIGHTING SOME FOT IN A STREET COURT AT DOWNTOWN

DJ MYGAL X ENERGIZED THE EVENT

ISCO IGNITED THE STORE

OUR EKIN TEAM CHALLENGED THE AUDIENCE ABOUT PRODUCT KNOWLEDGE

ISCO SURPRISED THE FIRST MOTION BLUR BUYER DELIVERING THE PRODUCT IN A SPECIAL PACKAGING

A LEGACY PIECE WILL REMEMBER ISCO PRESENCE IN STORE

ISCO TOOK A SELFIE WITH ALL ATTENDANTS, WHICH IS NOW A POSTER SIGNED BY THE PLAYER AND AVAILABLE IN THE STORE

CR7 CHAPTER IV

DIGITAL

Nike.com

Futbolemotion.com

Futbolmania.com

Elcorteingles.es

Forumsport.com

DOOR PLAN

RETAIL EXECUTIONS

DTC

GRAN VÍA (MADRID)

RAMBLA (BARCELONA)

CHIADO (LISBOA)

WHOLESALE

SPECIALTY

FUTBOL EMOTION EL BORN (BARCELONA)

FUTBOL FACTORY ISLAZUL (MADRID)

FUTBOL EMOTION (MADRID)

INTERSPORT

VILADOMAT (ANDORRA)

BONAIRE (VALENCIA)

TOVAR (MURCIA)

ECI

SOL (MADRID)

DIAGONAL (BARCELONA)

GOYA (MADRID)

SPORTZONE

COLOMBO (LISBOA)

VASCO DE GAMA (LISBOA)

BASE

MAQUINISTA (BARCELONA)

TERRASSA (BARCELONA)

BACETE (VALENCIA)

FORUM

GARBERA (SAN SEBASTIÁN)

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