Sport organizations can be divided into two distinct sides of the organization.
The operations side manages the "sports" aspect of the franchise or athletic department, including the players, coaches, scouts, and medical staff.
The business side of the organization employs staff across a variety of business functions such as communications, finance, human resources, marketing, and sales. The remainder of this module focuses on positions in the business side of professional sport franchises and college athletic departments.
It is important to recognize that while most of the job descriptions and videos come from college and pro sports, the job functions in the occupational disciplines can be applied in many different sport industry settings like agencies, sports commissions, recreation departments, non-profits, sports media, and other live events.
Fundraising, also called development, has become the largest source of revenue for Division I FBS college athletic departments. Those working in development focus on the identification, cultivation, solicitation, and stewardship of philanthropic gifts. These gifts raise money for the endowment, scholarships, and capital campaigns (typically focused on new facilities).
Sports hospitality is at the heart of business-to-business sales in sports. Sports hospitality are the food, beverage, and entertainment assets that accompany premium tickets in suites and club seating areas. Jobs in this area include the sale of premium seating inventory, food and beverage management (catering), and service at the event.
People working in business analytics turn knowledge into revenue by building databases of information about the team's fans with a focus on better serving the fan. These positions work with big data in the team's Customer Relationship Management system and many times include the term 'analytics' in the job title.