We race, you win!
With our move to the premier Prototype class, BAR1 Motorsports will compete at the front of the pack with increased sponsor visibility. Strategically placed graphics and sound pre/post event publicity, assures your company and its brand will lead the way. As Title sponsor for the BAR1 Motorsports entry to the WeatherTech Sports Car Series, your company will receive prominent* commercial graphic display on the car and receive primary focus of the car’s color scheme.
We work closely with your team to define partnership objectives—building a program with your brand that delivers significant return on investment. Creating real value for corporate sponsorship is a critical component of any successful campaign and is achieved through a variety of methods.
WeatherTech SportsCar Series
The WeatherTech SportsCar Series caters to an affluent, educated crowd offering premier companies an unequaled opportunity to showcase products and services to a uniquely loyal fan base. The Series will be televised in North America on the Fox Sports networks reaching 90 million homes.
2018 WeatherTech SportsCar Series Schedule
The IMSA WeatherTech SportsCar Championship features the most technologically advanced and consumer relevant race cars in North America, uniting North America’s greatest endurance races, the Rolex 24 At Daytona and the Mobil 1 Twelve Hours of Sebring, with a direct connection to the 24 Hours of Le Mans.
The 2018 schedule opens with the Rolex 24 At Daytona on Jan. 25-28, at the Daytona International Speedway motorsports stadium following the recent completion of the $400 million DAYTONA Rising project. An 10-race calendar is planned for the Prototype class.
Your Perfect Marketing Partner
BAR1 solutions oriented experts can help you hit your organizations goals while we share in a unique, behind the ropes, trackside experience. Your marketing goals will be achieved by working with a strategically minded, solutions-oriented team. You’ll share in a unique combination of racing science and trackside marketing expertise.
Title Sponsorship for 2018
As BAR1's Title sponsor, the entire team and car will be titled as [Your Company] Racing Team in all racing activity; television broadcasts, news releases, interviews, video, Internet, promotional materials, hospitality signs and graphics, and applied to all race related vehicles and all souvenir type merchandise.
Your company, customers and team members all become part of the excitement as they interact with the drivers and crew. They inherit a sense of team ownership with your company’s Prototype race car, both on and off the track. It is a unique experience promoting customer relationships and lasting brand allegiance. The result is increased sales and market share.
BAR1 Motorsports offers a variety of opportunities to develop a comprehensive partnership that will deliver the greatest impact and measurable return. We encourage your feedback and ideas about BAR1 Motorsports becoming a key element in your company’s push into the marketplace. We are eager to work with you to customize a specific program to meet your goals and objectives. Start to finish, BAR1 Motorsports adds value for our partners at every turn.
Stepping up to the premier Prototype class in 2018 assures exceptional exposure to a targeted segment of highly desirable consumers. Along with a cost-effective level of participation, BAR1 Motorsports and the WeatherTech Sports Car Series is one of the best values in professional motorsports. As such, BAR1 is committed to working with our sponsors to develop a partnership that meets and exceeds your expectations.