... a winning partnership
With all races being broadcast on Fox Sports 1, the WeatherTech Sports Car Series offers the ideal venue for affordable exposure for our sponsors. Whether it’s complete branding on the car, or providing a target rich environment for business-to-business and executive entertainment with our trackside hospitality, we bring our partners to the forefront of the action.
We race, you win!
BAR1 Motorsports runs with the front of the pack with sponsor visibility. Strategically placed graphics and sound pre/post event publicity, assures your company and its brand will lead the way. As Title sponsor for the BAR1 Motorsports entry to the WeatherTech Sports Car Series, your company will receive prominent* commercial graphic display on the car and receive primary focus of the car’s color scheme.
We work closely with your team to define partnership objectives—building a program with your brand that delivers significant return on investment. Creating real value for corporate sponsorship is a critical component of any successful campaign and is achieved through a variety of methods.
2017 WeatherTech Sports Car Series Schedule
The 2017 schedule opens with the Rolex 24 At Daytona on Jan. 26-29, at the new Daytona International Speedway motorsports stadium following last year’s completion of the $400 million DAYTONA Rising project. An 8-race calendar is planned for the Prototype Challenge (PC) class.
The WeatherTech Sports Car Series is hands-on racing. Period. Fans don’t come to watch a race, they come to experience it. Motorsports fans spend the day and even the weekend at the race. Consider the incredible brand allegiance of the motorsport enthusiast and you have one of the best captive audiences money can buy.
Your Perfect Marketing Partner
Our solutions oriented experts can help you hit your organizations goals while we share in a unique, behind the ropes, trackside experience. Your marketing goals will be achieved by working with a strategically minded, solutions-oriented team. You’ll share in a unique combination of racing science and trackside marketing expertise.
Title Sponsorship for the 2017 Weathertech Championship
As BAR1's Title sponsor, the entire team and car will be titled as [Your Company] Racing Team in all racing activity; television broadcasts, news releases, interviews, video, Internet, promotional materials, hospitality signs and graphics, and applied to all race related vehicles and all souvenir type merchandise.
Your company, customers and team members all become part of the excitement as they interact with the drivers and crew. They inherit a sense of team ownership with your company’s Prototype Challenge racecar, both on and off the track. It is a unique experience promoting customer relationships and lasting brand allegiance. The result is increased sales and market share.
The exceptional exposure to this targeted segment of highly desirable consumers, along with the reasonable cost of participation make the BAR1 Motorsports and the WeatherTech Sports Car Series one of the best values in professional motor sports. As such, we are committed to working with our sponsors to develop a partnership that meets and exceeds your expectations.
BAR1 Motorsports offers a variety of opportunities to develop a comprehensive partnership that will deliver the greatest impact and measurable return. We encourage your feedback and ideas about BAR1 Motorsports becoming a key element in your company’s push into the marketplace. We are eager to work with you to customize a specific program to meet your goals and objectives. Start to finish, BAR1 Motorsports adds value for our partners at every turn.