“We look at milk, honestly, as one of nature’s superfoods,” VP of Marketing at Fairlife.

(In response to the position they’ve taken with Coca-Cola to make specialty milk a billion-dollar brand.)

Product Overview

Certified Organic & Non-GMO Ingredients with 1/2 Serving of Whole Vegetables per drink

Read: Whole Foods vs. Fortified

Ingredient List: USDA Organic Skim Milk, Filtered Water, Sneakz® Organic Veggie Puree Blend (Filtered Water, Organic Dried [Carrot, Cauliflower, Sweet Potato, Beet, Spinach]), Organic Cane Sugar, Organic Dutch Cocoa, Natural Flavors, Gellan Gum, Sea Salt

Competitive Advantages

Sneaky Nutrition

1/2 Serving of whole vegetables in each Sneakz. Available in Chocolate, Vanilla and Strawberry flavors.

Sip the Goodness

Campaign reach of 41,000 with a 22% response rate and average time on site of 5:33 over a 30 day period. Follow along on social media using hashtag #sipthegoodness.

Sip the Goodness

Our 30 second commercial has a 98% view through rate and has been watched over 9,000 times over a 30 day period.

Sneakz 2.0

We completely redesigned the website and reimagined our brand strategy to accommodate growing demand and enhance customer experiences.

Customer Driven Demand

@marlaegoodman, "Where can I find the case of VANILLA??"

@loves2loves, "So any stores carry them yet? My son loves anything strawberry and we can get the Chocolate from Target."

Fans are Taking Over the Feed

"Where are these sold?"; "Can I get this in California?"

Direct Conversations

"I absolutely love your product, especially the Chocolate Milkshake. I have a little one that will not eat vegetables or anything healthy. She has been drinking your shake every morning since I purchased your product a little over a week ago. The only location within 100 miles that has it is Babies R Us in Chesapeake, VA. Do you know if you will be distributing to any other stores in this area any time soon? I believe I cleaned Babies R Us out last time I was there. Also, if I complete the Retailer Request Form, do I just physically take it to my grocery retailer? Thank you so much!" - Amber (Mom from Virginia)

Senior Propels Prescription For Sneakz

Sneakz was created to help parents ensure their children consume a sufficient amount of vegetables. Now it joins the rank of versatile products gaining popularity among seniors seeking an alternative to long-limited nutritional supplement options.


Potential Reach: 49MM Moms

Primary Target: Moms Ages 24-50

Secondary Target: Adults Ages 55+ (nutritional supplement)

Demographics: Moms with kids in preschool - grade school but not in high school; Healthy Moms, Fit Moms, Trendy Moms, Green Moms, Stay-at-home Moms, Soccer Moms, Corporate Moms, etc...

Market Projections


Sneakz RTD Sales = 50,000 cases


Sneakz RTD Sales = 500,000 cases


Sneakz Sales = 600,000 cases

Product Specifications

N E W by Sneakz

6 Packs In Every Flavor

Introducing our all new six pack packaging made available to consumers thanks to demand by Walmart stores nationwide.

Sneakz Smoothie Powder

Contains Higher Protein utilizing our specialized Pea and Rice Protein formula and broadens our demographics to appeal to teens. Ingredients: Organic pea protein and rice protein (amino acids), Organic flavor, Organic carrot, Organic cauliflower, Organic beet, Organic sweet potato, Citric acid, Organic cane sugar, Natural flavor.

Sneakz Chocolate Banana Smoothie

Sneakz Snacks

Say hello to on-the-go treats that are sure to satisfy hunger cravings and provide just the right amount of fuel for your little ones. Sneakz is working on introducing a new product line that addresses the problem of what to eat during in-between meal times.

Coming Q2 2017
Created By
Nicholas Mohnacky

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