Current State of the Brand
While there is currently a Wikipedia page dedicated to "Tourism on the Moon," the moon tourism brand is lacking. Current tickets from private companies such as SpaceX and the Golden Spike Company for trips to the moon range from $150 million to $750 million, and these are all for as yet unplanned trips in the vague near future.
For the purpose of this project, we will operate under the assumption that private travel to the moon is a well-established tourism industry and accessible to the "every man."
While the advertising created by NASA is very creative, the aesthetic lends itself more to the realm of science fiction. My aim is to create a tourism brand that is realistic, showcasing the moon as a resort destination through photorealism.