The Stevenson, Kinder & Scott Corporate Photography collection features photographs from numerous different clients. Many of the clients will be recognisable to Western Australians as iconic WA brands.
Luigi Sava Da Money (advertising character) with merchandise from WA Salvage, 13 July 1977, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 362285PD
The company's photographic books (ACC 9856A) list clients and brief descriptions of photographic jobs and client numbers from 1969 - 2003. Many photographs in this collection were commissioned by agencies including Fortune, John Gill, Peter Way, Robert Woods, and Adcraft. At other times, the photographers worked directly for brands and businesses. Descriptions of photographs from the registers are very brief such as "groceries in line", "presentation", or "portrait in studio". Each photographic shoot was given a unique identification number which was recorded in the photographic books. Numbers are sometimes visible on the edge of the negatives and can be seen in the digitised photographs.
This could be the edges of the backdrop, props holding up consumer goods, lighting rigs or camera operators.
In this photograph advertising a toast and snack maker for Joe Sarich, Electrical Discounter Pty Ltd, a glass can be seen elevating the product for the shot.
Toast and snack maker sold by Joe Sarich, 1978, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 362661PD
The Stevenson, Kinder & Scott Corporate Photography collection reveals much of Western Australian consumer culture and the evolution of advertising from the 1960s to the 2000s. The stories told in these online exhibitions show how iconic Western Australian brands were selling their products and themselves to consumers, and how advertising trends have changed over time, shifting from the 'product as hero' to emphasis on the brand itself.
Lounge room and bedroom furniture sold by Allwood Furniture, 1973, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 348231PD
Photographs - State Library of Western Australia pictorial collection.