Cultivation theory

Started from 1976, they were looking at whether watching television influences the audience’s idea and perception of everyday life. It leads to the mead world syndrome. It states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid.

The Bridge

Dark background, blurred out, shadows, flashing lights, costume - black costume (dangerous, mean harsh character)

audience research

A - Analysis

U - Understanding

D - Demographics

I - Interest

E - Environment

N - Needs

C - Customised

E - Expectations

TIPS in 60 seconds

Talent of the show

Empathy - out yourself into the audiences shoes

Think about the atmosphere

Identify target audience

Think about programme ideas

Don't Stereotype

Programme titles - help the audience to relate to the show

Quantitative vs. qualitative


Ask specific closed questions

Collects data from participants

Analysed numbers using statistics

Conducts the inquiry in unbiased, objective manner

Description of trends / explains variable relationships


Ask broad, open questions

Collecting data consisting largely of words (text) or image (picture)

Descriptions and analysis of words for themes

Conducts inquiry in subjective, biased manner

Detailed understanding of a central phenomenon

Secondary research vs. primary research

Primary Research

More complex

In depth - exploration

One-to-one talks with active industry players & observers

Focus on prospect companies

Secondary Research

Easier to conduct

Broad understanding

Obtained from public sources

Focus on markets

Preparation from Primary research

secondary research

Secondary research involves using information that others have gathered through primary research. Can be broken down in Internal secondary data and External secondary data. The purpose is that it is easy to access, low-cost and quick knowledge. The advantages is that the information already exists and is really available. It helps to guide the focus of any subsequent primary research being conduct. Secondary research may be the only available sources specific pieces of informations. Limitations - the information specificity or does not exactly address question of concern. Some external secondary data may be of suspect quality or outdated. Internal secondary data such as sales reports and costumer databases may only describe existing customers.

Convergence vs. synergy

The digital revolution came along with computer technology. Media production is now faster and cheaper. Print, visual. The machine is now using us. (The machine is us/ing us)

JOB APPLication letter

Research on camera operator

The camera operator is responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot. In narrative filmmaking, the camera operator will collaborate with the director, director of photography, actors and crew to make technical and creative decisions. In this setting, a camera operator is part of a film crew consisting of the director of photography and one or more camera assistants. Important camera operator skills include: choreographing and framing shots, knowledge of and the ability to select appropriate camera lenses, and other equipments to portray dramatic scenes. In filmmaking, the person designing the lighting is the cinematographer or director of photography, who is informally called a "cameraman" though it is a different job. A camera operator in a video production may be known as a television camera operator. video camera operator, or videographer, depending on the context and technology involved, usually operating a professional video camera.


production documentary

textual analyse of tv make


In my point of view, I think out group did a really good job. Although there was a bit of struggles in the middle, but we sorted them all fine. It is all our first time taking a part in a role, we tried our best and it came out quite well. My part of role was the camera, I was in charge of taking scenes of the presenter describing how to make the product, and I had to make the camera shot into a middle close up shot, which didn't come up really well in the beginning, but after practicing quite a few times, it was solved. In the beginning, I had no idea how to read the script, but from the help of the teamwork, which helped me out a lot, I had then started to figure out how to read a script and how to write out a camera script. Our group has had a great teamwork throughout this project, we had made plans to meet up during Tuesday mornings and to plan out everything more accurately so we don't have to spend more time wasting on the day that was on live.


Mean world syndrome - the belief that the world is a far worse and dangerous place that it actually is.

Quantitative research - measures exact amounts and generates numerical data.

Qualitative research - gather opinions and generate much less precise (numerical) data.

Secondary research - indirect, it involves using information that others have gathered through primary research.

Primary research - direct

360 degrees commissioning - Television programmes are now designed for multi - platform delivery whilst retaining high quality content and output.

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