Hyderabad Book Fair flocked with book lovers, tolled by demonetization.

Hyderabad NTR Grounds is busy in making the Christmas week more colorful with the ongoing 30th National Book fair. As Hyderabad Book fair management has announced that this year book fair is going to held till 26th of December , readers from different walks of life are rushing to experience bibliophilic life at the eve of Christmas.

Enthusiastic gaze: school children,youngsters in search of their favourites
Gudipally Ravi, A research scholar from Telugu University says, “book fairs should happen very often that will develop the reading culture”, the arrival of social media has effected reading culture, he adds.
Busy in transactions...

Leading book publishers from various parts of the State and country are taking part in the book fair. Plethora of books with various geners, including history, geography, science and technology, literature and sports are kept on display at the fair. That apart, an eye catching collection of spiritual books, communication skills, language proficiency, general knowledge and biographies of famous personalities made available to the book lovers at the stalls as well.

No age bar: Rush to avail offers

As some bookstores like Navachetana and Pratik publications are giving special discounts on bulk buying’s, which are witnessing good crowd.Dr. M.M Vinodini, a famous Telugu literary figure presented herself at Likitha Publications store, interacting with her readers who are eager to take selfies with her .

An anthology of Muslim women life..By Shajahana Begum

On the same venue, a stage is setup by the Book Fair Management where authors, critiques from different parts of the country are interacting with the literary lovers.

Exhibition: Indian literary legends portraits ...
Vamsi Surapogu, a Post Graduate student said “he could buy books of famous Publishers at cheaper rates than online stores”. We could also meet the authors here, he added.

Scrumptious food spots: Book buyers also tasting the lip-smacking Hyderabadi dishes as different street food stalls rose up near the premises of book fair. The famous coastal recipe “Bongu chicken” is attracting the visitors at reasonable prices. Raju.M “bongu chicken” vendor who is happy with his sales said “we are not using any masala or oils, it’s pretty much healthy”.

Yummy times: visitors rush for Hyderabadi Bamboo chicken...

Demonetization: A curse to small vendors

Saga of Demonetization continues to effect small vendors (In picture Dheeraj Pandey)

Dheeraj Pandey, book vendor asks “We will make one more effort sir, network issues” to an exhausted customer as his (PoS) Point of Sales machine is giving trouble. I have been coming to Hyderabad book fair since 2008,but this time demonetization has shown sound effect on sales, says Mr.Pandey.

Cash crunches: We can't afford with costly PoS machines as we are small outlets..(Mr.Arvind Kumar , Student March Book store)

“We are small stores we can’t afford to maintain PoS which is costing more than 6500 rupees ,which are even in shortage” says Mr. Arvind Kumar who is running the Student March Publications stores, he demands government of Telangana to provide alternative means to get away with cash crunches.

Credits:

Charan Teja (Asian College of Journalism

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