During this project, I was able to attend the Red Bull Wings at Work event located in downtown Orlando. Jessica's primary goal of this event was to go and help foster a relationship with CreativeMornings as well as Red Bull. I was given the task to capture images that conveyed BIGEYE's support of Red Bull's cause. The idea of the event was to provide professionals with a place to break away from their workspaces and enjoy the outdoors, while finishing their daily tasks. I was able to see first hand the public relations side of advertising from watching Jessica network within the Orlando community as well as the back end side of the process by creating a whole new press release contact list.
Now we will dive into looking at how my images were utilized for social media use for BIGEYE and various clients. When I was not assisting in creating new content for social, I assisted in gathering analytics for clients such as SeaWorld and Discovery Cove to help generate past month reports.