World Health Worker Week 2017 Social Media Toolkit April 2-8, 2017

Background

The U.S. Agency for International Development (USAID) is conducting a social media campaign for World Health Worker Week to celebrate health workers’ contributions to development and to highlight the vital role that health workers play towards achieving global health goals. USAID invites our missions to engage with USAIDGH channels online, make use of social media content provided below and generate content to highlight the vital role that health workers play in their own countries and communities.

Key Hashtags

  • #WHWWeek
  • #HealthWorkersCount
  • #Workforce2030
  • #HWHeroes

Key Handles

Key Messages

Health workers worldwide serve on the frontlines of healthcare delivery to improve and save lives. They play important roles in achieving global health priorities, including:

USAID partners with countries to strategically improve the recruitment, development, training, and retention of the health workforce. Facing a shortage of 18 million health workers, the global community recognizes the need for an adequate supply of qualified health workers. Additionally, improved health workforce data is key to addressing system wide challenges. Other system improvements, such as ensuring the availability of the tools health workers need to perform their jobs (medicines and supplies), leadership and governance are critical for sustainability.

Visit our World Health Worker Week webpage to learn more about why we’re recognizing health workers this week.

Fast Facts

Social Media Content

World Health Worker Week Facebook Cover Photo

Instagram Series

Engage with the week-long photo narrative from USAID's Instagram account on healthcare workers and women working in the heart of the Ebola outbreak in three different countries.

Sunday, April 2

Sample Facebook Posts

Post 1:

It's World Health Worker Week! Follow @USAID [tag page] as we recognize how health workers save and improve lives every day around the world. #WHWWeek https://www.usaid.gov/what-we-do/global-health/world-health-worker-week

Post 2:

If you’ve ever been sick, you know how helpful health workers are. During World Health Workers Week, we're recognizing health workers from around the globe who bring accessible, quality health services to their communities. Meet some of our #HWHeroes this week. Today, meet Habiba. #WHWWeek https://stories.usaid.gov/zanzibars-malaria-hunter/

Post 3:

Health workers are true heroes! Experience the heroism of nurses and health workers in West Africa during and after the Ebola epidemic in our Instagram story series this week. #HWHeroes #WHWWeek www.instagram.com/usaid

Sample Tweets

  • To reach the #SDGs by 2030, we need 18 mil more health workers. Follow us @USAID during #WHWWeek to see how we're bridging the gap.
  • .@USAID celebrates health workers’ contributions to saving and improving lives by honoring World Health Workers Week, April 2-8 #WHWWeek
  • Its World Health Workers Week! See how community health workers in [Mission/Country] improve lives through [NAME OF CARE---TB testing, Prenatal care, etc.]. #WHWWeek [LINK to story from country]
  • #WHWWeek honors health workers who dedicate their lives to improving health in their communities. #HealthWorkersCount
  • .@USAID invests in strong health systems from #MomAndBaby to #AIDSFreeGen. @WHWWeek
  • .@USAID implements #HRH strategies & leverages expertise across health, education & economic growth to improve health workforce. #WHWWeek
  • .@USAID is at the forefront of supporting global #healthworkers via @WHO’s Global Strategy for #HRH. #WHWWeek http://who.int/hrh/resources/global_strategyHRH.pdf?ua=1
  • Health workers are key to the availability & accessibility of quality health services & achieving all GH goals. #WHWWeek #HealthWorkersCount

Monday, April 3

Sample Facebook Posts

Post 1:

In the face of an increasing number of humanitarian crises, the importance of health system resilience becomes all too clear. Outbreaks that can turn into pandemics are especially concerning. @USAID [tag page] focuses on strengthening health systems so they perform well and are resilient. Well trained health workers are a critical part of a sustainable health system. Learn how we work with health workers from doctors to health extension workers in the field. #HealthWorkersCount #WHWWeek https://blog.usaid.gov/2016/05/resilient-health-systems-can-prevent-and-contain-pandemics/

Post 2:

“It’s delicate work, talking with clients who’ve stopped taking their HIV medicines,” says Loide Iikuyu, former patient, mother and now community health worker. Discover Loide’s story and how she and many other health workers are filling a vital role for the HIV response in Namibia. #WHWWeek #HWHeroes https://www.frontlinehealthworkers.org/one-familys-quiet-quest-for-namibias-hiv-free-generation/

Post 3:

The Ebola outbreak devastated lives and livelihoods in some of the most vulnerable countries in the world. More than 28,600 people in Guinea, Sierra Leone and Liberia were infected with Ebola and nearly 11,300 died. @USAID [tag page] is working with partner countries to address recovery and long term health systems needs. We’re strengthening health workforce training to improve the ability to manage health crises, improving service delivery, and increasing demand for health services within communities. Learn more. #WHWWeek #Workforce2030 #HWHeroes https://www.usaid.gov/ebola/health-systems

Post 4:

Check out @USAID [tag page] project @HRH2030 [tag page]’s Podcast Series this week to hear how building strong health systems that support health workers moves us closer to achieving global health goals. https://www.hrh2030program.org/whww_podcasts #Workforce2030 #WHWWeek

Sample Tweets

  • What are key aspects of a strong health workforce? Recruitment, development, training & retention #Workforce2030 #WHWWeek #HealthWorkersCount
  • .@USAID works across development sectors to support #HealthWorkers & strengthen health systems. #WHWWeek
  • #HealthWorkers = key to strong, resilient health systems. See how @USAID works to improve performance + productivity in the health workforce. #WHWWeek
  • #HealthWorkers = foundation of every health system. #WHWWeek
  • See how @HRH2030Program creates sustainable solutions to health workforce challenges like recruitment, training & retention. #WHWWeek
  • .@USAID focuses on sustainable financing for human resources for health key to GH priorities: #MomAndBaby, #AIDSFreeGen & #FP2020. #WHWWeek

Tuesday, April 4

Sample Facebook Posts

Post 1:

Meet Hapsatou, “bringer of Yaajeende.” She is a mother, teacher and entrepreneur but most importantly, she brings “abundance” to her community as a health worker providing vital education to women and children. https://stories.usaid.gov/hapsatou-for-senegals-health/

Sample Tweets

  • #Education & economic empowerment are part of what makes a strong #HealthWorkforce. #WHWWeek
  • .@USAID efforts empower #HealthWorkers with #education & economic impact. #Workforce2030. #WHWWeek
  • A healthy workforce = better health, economic growth & education. That’s why @USAID supports health worker growth. #WHWWeek
  • A strong health workforce & resilient health systems are critical pieces of countries' overall socioeconomic development. #WHWWeek #SmartDev
  • By investing in health workforce, countries foster equity, ↓ coverage gaps & unlock economic growth potential. #WHWWeek #HealthWorkersCount

Wednesday, April 5

Sample Facebook Posts

Post 1:

Across the Philippines, rural communities cannot access basic care for critical health needs, including TB. Health stations in remote villages offer limited services. But their structure and facilities, as well as trained and dedicated health workers like Jocelyn Canania, have allowed @USAID [tag page] to transform them into critical tuberculosis remote smearing stations. #HWHeroes #HealthWorkersCount #WHWWeek https://www.usaid.gov/news-information/frontlines/may-june-2016/hills-and-valleys-tuberculosis-philippines

Post 2:

Meet Zanzibar’s Malaria Hunter and a USAID Health Worker Hero: Armed with two wheels, a tablet and lots of data, Habiba takes on this deadly disease. #HWHeroes #WHWWeek #HealthWorkersCount https://stories.usaid.gov/zanzibars-malaria-hunter/

Post 3:

The Ebola epidemic fueled mistrust toward health workers and promoted fear that health facilities were not safe. Many factors contribute to making health systems strong, including a trained workforce. Learn how @USAID [tag page] helped restore trust between communities and health workers through better training and by creating direct dialogue between health workers and the community. #WHWWeek #Workforce2030 #HealthWorkersCount https://medium.com/usaid-frontlines/after-ebola-health-centers-rebuild-trust-with-their-communities-literally-and-figuratively-ee9b842e774f#.zhitt5e4d

Sample Tweets

  • #HWHeroes are vital to #GlobalGoals. Investments in #Workforce2030 = a healthier world. #WHWWeek

Thursday, April 6

Sample Facebook Posts

Post 1:

Read how female health workers in Liberia - midwives, traditional birth attendants, nurses, community health workers, and skilled birth attendants - are stepping up to provide maternal & newborn health care services to women and their babies in the local communities. #WHWWeek #HWHeroes #HealthWorkersCount https://usaidpubs.exposure.co/real-life-super-women

Post 2:

Every day that she goes to work, matters of life and death rest in the capable hands of Palestinian nurse Rula Bandak. Hear this @USAID [tag page] Health Worker Hero story here. #HWHeroes #HealthWorkersCount https://stories.usaid.gov/rula-miracle-worker/

Post 3:

In Nepal, one in 25 infants die before his or her first birthday. Learn how @USAID [tag page] is saving thousands of young lives by equipping community health workers with simple, innovative technologies. See how these health workers delivered critical health services to the doorsteps of pregnant women. #HealthWorkersCount #HWHeroes https://stories.usaid.gov/nepals-navel-glazers/

Sample Tweets

Friday, April 7

Sample Facebook Posts

Post 1:

How do you help bring an end to a devastating disease? By mobilizing a network of 550 trained field health workers in 29 countries, @USAID [tag page] is creating a pathway to ending a blinding disease. Read the full story. #WHWWEEK #HWHeroes #HealthWorkersCount https://www.usaid.gov/news-information/frontlines/may-june-2016/meet-team-working-eliminate-one-worlds-leading

Post 2:

In many developing countries, community health workers are gatekeepers to health services. @USAID [tag page]'s Center for Accelerating Innovation and Impact (CII) partners with the Aspen Management Partnership for Health (AMP Health) to increase the effectiveness and impact of community health workers Learn about some of the new approaches we’re developing. #WHWWeek http://www.ampforhealth.org

Sample Tweets

  • #HWHeroes are vital to #GlobalGoals, like #Workforce2030, to create a healthier world. #WHWWeek

Saturday, April 8

Sample Facebook Posts

Post 1:

Check out @USAID [tag page] project @HRH2030 [tag page]’s Podcast Series to hear how building strong health systems that support health workers moves us closer to achieving our global health goals. #Workforce2030 #WHWWeek https://www.hrh2030program.org/whww_podcasts

Post 2:

“It’s delicate work, talking with clients who’ve stopped taking their HIV medicines,” says Loide Iikuyu, former patient, mother and now community health worker. Learn Loide’s story and how she and many other health workers are filling a vital role for the HIV response in Namibia. #WHWWeek https://www.frontlinehealthworkers.org/one-familys-quiet-quest-for-namibias-hiv-free-generation/

Sample Tweets

  • Today is the last day of #WHWWeek! Thank you for joining us in honoring the vitally important health workers around the world this week.

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