MEDIA KIT 2017

PUBLISHER'S MESSAGE

PHILADELPHIA'S NEW BOOM

The Latino immigration to our city over the past 25 years is at the center of the so-called Philadelphia New Boom.

This immigration wave succeeded in reversing a population decline that lasted more than 50 long years. It has revitalized entire neighborhoods, has reinvigorated our economy and is uniquely enriching the culture of our region.

AL DIA is an independent news outlet, born in the Latino neighborhood 22 years ago, which has transformed into a multi-platform news media company, now based in the Financial District of downtown Philadelphia. It is a proud product of a city that has also transformed into a national and international destination.

AL DIA is ready to help your company by meaningfully engaging the Latino community.

Please allow us to learn how we can be of service to you and your business.

Thank you.

INTRODUCTION

INTRODUCTION

AL DÍA News Media is a dynamic news organization based in Philadelphia, with an increasingly national scope and reach. Our multi-platform news media organization showcases the fullness of the Latino experience in the United States — fostering engagement and driving a new American narrative.

Engaged, informed, unapologetic: Our editorial content disseminates original ideas and unique perspectives that no other media covers, regardless of language.

AL DÍA offers a news website, aldianews.com; ambitious English-language events such as political conversations, media panels and other innovative events that push the envelope; and a print publication that provides in-depth analysis of that week’s most important stories. That’s something no other media entity can replicate.

OUR DIFFERENCE

OUR DIFFERENCE

Our reach is impressive, but that’s not what makes us special.

What truly sets AL DÍA apart is its award-winning articles, commentary, photography, and design. AL DÍA’s news products empower Latinos to write their own story.

We’re the only newsroom in Philadelphia defining the Latino experience proactively. Across the nation? We are one of few.

No other team is better able to translate your brand to the Latino audience than we are.

They have trusted us to tell their story:

OUR AUDIENCE

OUR AUDIENCE

No other medium – print, broadcast, or digital – comes close to delivering the market like AL DÍA.

PRINT

PRINT

Our print penetration is incomparable. Each week, thousands of people look to us for in-depth analysis of that week’s current events.

Special Sections

AL DIA highlights different areas of consumer focus with our special sections throughout the year to help advertisers align their campaign with specific editorial topics. Special sections include:

» Higher Education Guide

» Financial Guide

» Health Guide

» Retail Guide

Our Awards

Our editorial team has been recognized by the following organizations for their exemplary work.

» Society of News Design

» National Association of Hispanic Publications

» National Association of Hispanic Journalists

» Pennsylvania Newspaper Association

ALDIANEWS.COM

ALDIANEWS.COM

ALDÍAnews.com is the only news website in Philadelphia available entirely in English and Spanish, a demonstration of AL DÍA’s commitment to inclusion and loyalty to the city’s readership. A toggle at the top of the screen allows the visitor to pick his or her language of choice, reflecting the AL DÍA audience’s desire and ability to quickly switch between English and Spanish.

With responsive design technology, ALDÍAnews.com is optimized to fit in any device: mobile, computer, or tablet. Its sleek, modern design shows AL DÍA’s commitment to innovation and technology.

OTHER DIGITAL

OTHER DIGITAL

AL DÍA’s digital solutions provide the same top-notch content that make our print product so powerful, with the expanded reach and targeted delivery that digital solutions afford. Through social media, digital newsletters, and aldianews.com, AL DÍA’s digital solutions provide your business with the best way to reach young, connected Latinos.

NEWSLETTERS

Releases every morning with the top stories of that day. Our click rate is above industry standard, demonstrating the power of our editorial content and its value to the reader.

15,000 people receive e-mail updates from AL DÍA. Promote your brand every morning.

SOCIAL MEDIA

Let us tell your brand’s story through social media, one of the most popular mediums for Latinos.

With 300,000 daily impressions, we have Philadelphia’s Latino market covered.

EVENTS

EVENTS

AL DÍA’s events bring together the most diverse and dynamic groups of individuals anywhere in Philadelphia.

Signature Events

National Speaker Series

AL DÍA invites the nation’s most successful Latinos to share their transformative experiences and ideas with our diverse audience, demonstrating AL DÍA’s commitment to driving the new American narrative. Sample past speaker: Carlos Gutierrez, Former US Secretary of Commerce

Diversity Career Fair

Connecting the region’s top companies with career seekers from diverse backgrounds and experiences in a casual atmosphere. Featuring a career happy hour, a food truck, workshops, and executive talks. Past exhibitors include: Brandywine Realty Trust, Uber, GIANT, PGW, Free Library of Philadelphia.

Conversation Series on Politics & Public Policy

A series of public conversations with key political figures in our region, featuring a live interview led by AL DÍA’s award-winning editorial team and a Q&A session with the audience. Sample Past Speakers: Senator Bob Casey, Senator Pat Toomey

AL DÍA Film Series

Bringing films that highlight Latino experiences to premiere venues in Philadelphia, accompanied by dynamic discussions.

Chef Series

Friends of AL DÍA are invited to the AL DÍA offices to explore the flavors and stories behind Philadelphia’s most promising Latino chefs.

Media and the City

Engaging journalists from diverse media outlets on important themes relevant to Philadelphia. Sometimes provocative, always informative. Sample panel subjects: Fusing Journalism & Technology for Better Storytelling, Pinging the Mainstream

In Conversation With Philadelphia

An unprecedented discussion between the 2015 mayoral candidates, a selection of the city’s brightest journalists, and the new Philadelphia, made up of communities of color and millennials.

In the works

Open Source

Instagram, pop-ups, and art unite. A pop-up beer garden, taking place in the spaces where artists and muralists are producing their public art installments as part of Mural Arts’ Open Source exhibition.

Philadelphia Meets Latin American Liquors

Featuring sips and bites from Latin America. All proceeds benefit the AL DÍA Foundation.

CUSTOM BRANDING

CUSTOM BRANDING

Sometimes your company needs something outside the box. AL DÍA is home to one of the most covetable audiences whose trust is difficult to gain. No other team is better able to translate your brand to the Latino audience than we are. We will create great content and advertising to help them trust you.

WE OFFER:

» Custom content written by our award-winning writers

» Events that tell your story, and only yours

» Curated advertising takeovers

The following brands have gained loyal followers because of these services. Are you ready?

Don’t see the solution you need here? We will find a way to make it happen for you.

If it’s not something we can handle, we know someone who does, and we’ll connect you.

For general pricing information call 215 569 4666

1835 Market Street, 4th Floor, Philadelphia PA 19103

Phone: 215 569 4666

Fax: 215 569 2721

sales@aldianews.com

Created By
AL DÍA NEWS MEDIA
Appreciate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.