How Is Personal Branding Different?
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but I don’t stop there. I delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the planning stages. I help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.
These sessions also differ from my regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
Commercial Photography vs Portrait Photography
Commercial photography is involves the taking of photographs for commercial uses (product shots, head-shots, etc). These photographs are often used for the promotional marketing of a business including website placement, product previews, and business card/marketing material images. Typically the contract is between a company and the photography business and are seeking for a commercial usage license. Commercial licenses are typically for usage as businesses as seeking to have high-resolution digital files for use in marketing.
Portrait photography is for personal use by a private individual. These are typically to document a time in their life i.e. weddings, family sessions or boudoir, not for high-traffic viewing.