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Grow Your Business With Lifestyle Personal Branding Trina Baker Photography

What Is Personal Branding?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. – Seth Godin

Personal brand photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field but it gives your clients and audience a more authentic brand experience. Whether you’re a coach, online entrepreneur, influencer or speaker, beautiful, professional photography can really take your branding to the next level.

Is Personal Branding For Me?

Lifestyle Personal Branding is for everyone! Are you an entrepreneur, lady boss, blogger, stylist, personal trainer, lifestyle coaches, interior designers that post on social media daily? It can sometimes be challenging, with all the other hats you wear in you business, to come up with fresh ideas daily.

You are already killing it on social media so you already understand the power of photography. You snap photos and videos on your phone, or you have an "Instagram husband" who takes your photos. You already know how important it is to have photos that actually match your personal brand, which is much more than just needing a good bio pic. You need content and a lot if it to share across several online platforms daily so that you can finally quit waking up in a panic wondering "what am I going to post today?" Through trial and error, you have also discovered that the actual photos of you get crazy interaction! How many photos of you were in your Top Nine of 2018?

Let me create an experience that will make you feel amazing!
Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. – Jason Hartman

Is a Personal Branding Right For You?

You should consider a personal branding session:

  • l If you own any kind of business.
  • l If you are the face of your brand and it is important for people to connect with you.
  • l If you wish to take your business to the next level by stepping up your visual branding.
  • l If you want your ads to look fresh, polished and professional.

I would love the opportunity to assist you with your personal brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will I help you create a visual version of your branding message but I will also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you.

So let's grow your personal brand and make your life a easier and more beautiful

A Personal Branding Session goes beyond the traditional head-shot.

How Is Personal Branding Different?

Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but I don’t stop there. I delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

These sessions also differ from my regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

Commercial Photography vs Portrait Photography

Commercial photography is involves the taking of photographs for commercial uses (product shots, head-shots, etc). These photographs are often used for the promotional marketing of a business including website placement, product previews, and business card/marketing material images. Typically the contract is between a company and the photography business and are seeking for a commercial usage license. Commercial licenses are typically for usage as businesses as seeking to have high-resolution digital files for use in marketing.

Portrait photography is for personal use by a private individual. These are typically to document a time in their life i.e. weddings, family sessions or boudoir, not for high-traffic viewing.

Each session is customized to reflect your brand.

Where Can I Use My Images?

Place them throughout your website.

When you personalize your business with photographs you create trust. It also visually tells the story of your business, your brand and your unique value proposition. At the very LEAST, you want to have your headshot on your website. People want to know your are a real person, and are more likely to contact you vs. a business website without a headshot. People do business with PEOPLE, not business.

Use them in posts on your social media platforms.

LinkedIn, Facebook business page, Instagram posts, Twitter, etc. Posts that include an image receive 120% - 180% more visibility and engagement.

Refresh your profile pictures every few months so that people see a new image of you.

This puts you back in the front of their mental database. Just remember to use the same image across all platforms so people can quickly recognize you.

Put one in your email signature.

Personalize your email and help people remember who you are. You are more likely to remember a face even if you can’t remember their name.

Use them to create a rack card, brochure, mailer or other print marketing pieces.

You can even put a photo on your business card — it helps people remember you.

Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind. – Dr. Suess
The goal is to help you become more profitable in your business.

The Benefits of a Subscription Lifestyle Personal Branding Contract

Fresh content saves time and money

FRESH CONTENT

Keep your audience engaged with fresh new content consistently updated

You have the opportunity to have a constant supply of new content for all your media needs

You can communicate new stories as you and your brand develop them

Frequently update staff photos, product offerings, menus, etc. that reflect your brand's evolution

BUILD ONGOING RELATIONSHIP FOR BETTER BRAND AWARENESS

We will be able to discuss your growing brand to identify new stories to tell with thorough understanding

I will save you time and money by planning your media needs over 12 months so you don't have to

direct access to me, immediate response and many other benefits

TIME AND MONEY SAVINGS

Pre-sessions consultations are brief and simply follow up on all our previous background work

My subscription clients save money over ala carte packages and are scheduled before anyone else

Your time is money and not having to worry about your ongoing photo needs will save you money

Trina, your photographer.

INVESTMENT

Life isn’t about finding yourself. Life is about creating yourself. –George Bernhard Shaw

I have four plans to serve your Personal Branding needs. Whether you need new content monthly, quarterly or year round, these packages are a great time saver.

Headshot Session $225

This session is perfect for those wanting an updated Headshot for their social profiles.

  • One Session
  • Commercial Licensing
  • One Location
  • 30 Minute session 10 photos on location complete with digital images with commercial rights and online gallery

Boost Your Brand $550

An introductory session for those wanting to give their brand a boost. Perfect for updating those profile photos, your about page on your website or press releases.

  • One Session
  • Commercial Liscensing
  • One Location
  • A 90 minute session on location complete with digital images with commercial rights and online gallery

Level Up Your Brand $1700 ($500 savings)

For the entrepreneur who want to level up their branding and expand their story. Perfect for updating your website banner, about page, client services, blog post and social media.

  • Four sessions/ year
  • Commercial Liscensing Fee
  • Multiple Locstions
  • A two hour session on location complete with digital images with commercial rights and online gallery

Rock Your Brand $5000 ($1600 savings)

This is for those Titans of Industry who are ready to rule the world! With a photo shoot every month you will have enough photos for social media for every day! No more worrying about what to post. These will also be great for social media posts and your blog or website.

  • 12 Monthly Sessions
  • Commercial Liscensing Fee
  • Multiple Locations
  • A two hour session on location complete with digital images with commercial rights and online gallery

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