Gravis Digital Command Centre a gravis insights australia initiative

Business Requirement: Provide end to end Social Listening Command Centre for business.

Background: Whether you are a business looking to grow and needing to track campaigns being run, a property developer tracking sentiment on your Development Application or a political candidate/party looking to track voter sentiment; this is the platform for you.

Proposal Coverage: This proposal can be something as narrow as a straight 'social media listening centre' which comes through the dashboard which can feed into your business' own social media campaign delivery system, can be as wide as a 'listening centre' which covers all digital mediums which is run through our team of campaign managers to deliver the campaigns and the 'rapid response' elements. In other words, we can cover the 'positive' sections of the campaign; website development and SEP marketing, email marketing and social media marketing. The 'reactionary' elements of the campaign; such as, the social media sentiment analysis and reputation management strategies to be bundled into a 'rapid response' strategy. Then there can be the 'attack' elements of the strategy which can be bolted in.

Sentiment Analysis: To analyze the sentiment of your audience for a successful product campaign, you should use a good tool. Though it seems hard to analyze the sentiment, you can easily understand the user view. In online, sentiment means the attitude and their opinion. You can follow three simple steps for a better analysis. This becomes the core of this solution for your business.

A 360 degree marketing solution

Online Ad Operations

The 'Listening Centre' Solution

Coverage solution

  • We will provide Social Media Command Center for Listening and Monitoring and managing Digital Marketing, SEO,SMM,SEM and ORM for a minimum of 6 months duration, for better results
  • Social media ad promotions will be based on the actual cost to be paid by the client in advance
  • Setting up a dedicated social media command center for you
  • 24x7 real-time coverage – social listening + engagement workflows

Sample Dashboard Screen

Influencer Marketing v Campaign Management

Campaign Management and Influencer Marketing are both key elements in the delivery of the listening centre. The campaign manager elements of the listening centre are simply about the delivery of the proactive positive campaigns that your brand requires. These are more about the 'proactive' elements of brand campaigns. This is a purely positive element of your campaign that is about putting your message in the market place. Campaign Management has absolutely no 'response' mechanism in it. The 'influencer marketing' is completely different. This is all about 'response' based marketing. This is all about identifying those that are 'soft' opponents or 'sentiment' based opponents of your proposal. In our opinion, both are needed, but both are separate components in the campaign machine.

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