Visit California & United Airlines Events April 5th-6th, 2017 - an Atlantic Link case story

During these two days, we successfully promoted Visit California and the new Visit California STAR Program to 70+ travel agents in both Gothenburg and Stockholm in partnership with United Airlines.

Event in Gothenburg

The purpose of these two events was for United Airlines to promote its flights to California from Munich, London Heathrow and Frankfurt.

The events were held at Hard Rock Cafe in both Gothenburg and Stockholm with an all American burger buffet.

The California STAR program was introduced to all travel agents, and California was promoted as an obvious destination. In addition to United Airlines' year round services from London Heathrow and Frankfurt, seasonal Munich - San Francisco nonstop services will operate between May 24 - September 3, 2017.

Event in Stockholm

Travel agents in both cities were lucky enough to win 2 x 2 flight tickets with United Airlines to California. In addition, the winners received city passes to a city of their choice.

Winner Gothenburg: Marie Gustafsson, Operation & Revenue Manager, Escape Travel SE

Winner Stockholm: Josefine Skifferberg Helén, Travel Consultant, Ticket SE

Thank you, United Airlines, for a great partnership in promoting California at these events.

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