United Airlines Event Gothenburg & Stockholm April 5th-6th, 2017 - an Atlantic Link case story

During these two days, we successfully promoted San Francisco Travel/SFO and Visit California STAR Program to 70+ travel agents in both Gothenburg and Stockholm in partnership with United Airlines.

Event in Gothenburg

The purpose of these two events was for United Airlines to promote its seasonal flight to New York City/Newark with multiple connecting domestic flights - especially to California.

The events were held at Hard Rock Cafe in both Gothenburg and Stockholm with an all American burger buffet.

The California STAR program was introduced to all travel agents, and San Francisco was promoted as an obvious destination for connecting flights from New York City. In addition to United Airlines' year round services from London Heathrow and Frankfurt, seasonal Munich - San Francisco nonstop services will operate between May 24 - September 3, 2017.

Event in Stockholm

Travel agents in both cities were lucky enough to win 2 x 2 flight tickets with United Airlines. In addition, the winners received city passes to a city of their choice.

Winner Gothenburg: Marie Gustafsson, Operation & Revenue Manager, Escape Travel SE

Winner Stockholm: Josefine Skifferberg Helén, Travel Consultant, Ticket SE

Thank you, United Airlines, for letting Visit California & San Francisco participate in these events.

For more information, contact Clotilde Winther, Marketing Coordinator, cw@atlanticlink.net

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