During these two days, we successfully promoted Visit California and the new Visit California STAR Program to 70+ travel agents in both Gothenburg and Stockholm in partnership with United Airlines.
The purpose of these two events was for United Airlines to promote its flights to California from Munich, London Heathrow and Frankfurt.
The events were held at Hard Rock Cafe in both Gothenburg and Stockholm with an all American burger buffet.
The California STAR program was introduced to all travel agents, and California was promoted as an obvious destination. In addition to United Airlines' year round services from London Heathrow and Frankfurt, seasonal Munich - San Francisco nonstop services will operate between May 24 - September 3, 2017.