Nuance Communications Inc. An abedgraham case study

Customer: Nuance Communications Inc. (NASDAQ: NUAN)

Location: USA

Speciality: Clinical Documentation

Revenue: $1855.3m (2013)

Challenge: Understanding the complexities of the UK’s National Health Service (NHS) and crafting a 3-5 year commercial strategy.

"Nuance Communications is one of the leading global providers of speech recognition solutions for the healthcare sector."

In 2012 the NHS underwent the single greatest top-down reorganisation of its short history. With this came an extensive range of new policies, regulations, strategic objectives and procurement policies that would dramatically impact the IT landscape. Importantly, the NHS had defined a clear ambition that all NHS trusts should become paperless by 2018. This centrally driven objective in combination with the release of new funding highlighted the importance of the UK as a commercial target for leading vendors.

Nuance, as an established provider to the NHS, sought the granular knowledge of these systems in order to be able to position themselves as prospective market leaders. Our experience at AbedGraham as NHS medical doctors, commercial experts and enterprise healthcare infrastructure specialists placed us in the best position to answer Nuance’s complex questions.

"AbedGraham were instrumental in helping shape our 3-5 year strategy for the UK market. Our team greatly appreciated their deep insights on the inner workings of the NHS reimbursement system, upcoming changes to the regulatory landscape and its impact on market opportunities for a company like ours." (CMIO - EMEA, Nuance)

We provided detailed research, analysis and projections about the NHS’s:

• Reimbursement & clinical coding systems

• Commissioning & procurement pathways

• Efficiency savings programmes

• Revenue generation & penalty systems

• IT solution adoption landscape

• Clinical workflow, priorities & language

We worked extensively with senior Nuance sales, marketing and strategy executives from both sides of the Atlantic to integrate our research into their NHS specific business case and 3-5 year strategic expansion plans for the UK.

For further details contact Dr Saif Abed -

AbedGraham is the UK's leading, exclusively clinically based, healthcare IT strategy firm -
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