Don't Just Pursue Your Dream ...Attack it! BAR1 Motorsports Announces Prototype Challenge Program

BAR1 Motorsports is pleased to announce their entry to the

2017 IMSA Prototype Challenge presented by Mazda.

IMSA Prototype Challenge presented by Mazda evolves from the IMSA Mazda Prototype Lites Presented by Cooper Tires for 2017, and will feature two classes of cars, mixing new and existing IMSA platforms. Racing on iconic tracks across North America, the series is designed to be the final developmental rung on the ladder for drivers aspiring to compete in the WeatherTech Championship Prototype class and in other international prototype competition.

2017 IMSA Prototype Challenge presented by Mazda

The sprint-race series will feature two, 45-minute races per event weekend with a two-class format including Le Mans Prototype 3 (LMP3) race cars in the “PC1” class, and cars that currently race in the Prototype Lites L1 class will comprise the “PC2” class.

LMP3 chassis from up to six manufacturers will compete in PC1, with the global Nissan-based V8 engine, while the PC2 class will consist of the existing Elan DP02 cars, running with Mazda engines. No Balance of Performance will be utilized to either category.

The series will feature a 13-round calendar for 2017, starting at Sebring in mid-March and finishing at the legendary Petit Le Mans in early October.

Nine of these rounds will take place during WeatherTech Championship weekends. All rounds (with the exception of Lime Rock with one race) will have two races at 45 minutes each, in a single-driver format.

IMSA Prototype Challenge races will be broadcast live on, as well as tape-delayed coverage on an as-yet-unannounced cable network.

Why BAR1 Motorsports?

BAR1 brings experience and success at every level of IMSA Sports Car racing. With wins and championships in both WeatherTech and Mazda Prototype Lites series, BAR1 is your turn-key solution and direct path to Victory Lane.

BAR1 offers multiple options for 2017. With two cars running the PC class in the WeatherTech Championships. Two PC1 and two PC2 cars in the new IMSA Prototype Challenge, we’ll have you on track, up-to-speed and ready to reach your full potential.

BAR1 Provides everything you need. Test sessions, professional coaching, top-of-the-line equipment, experienced crew, and hospitality. Whether you simply want to run the series or graduate to the next level, BAR1 is your on ramp … everything you need to make your dream a reality.

BAR1 Motorsports and you ... a winning partnership

Teaming the right players with the right experience, BAR1 Motorsports is the right choice for your racing endeavors. Racing with BAR1, you receive the performance benefit of a history of winning as well as our history of driver development.

With all races being broadcast live on IMSA.TV, our programs offers the ideal venue and affordable exposure for you and your potential marketing partners. Whether it’s complete branding on the car, or providing a target rich environment for business-to-business executive entertainment, we bring you and your partners to the forefront of the action.

2017 IMSA Prototype Challenge Presented by Mazda Schedule:

  • March 17-18 – Sebring International Raceway, Sebring, Florida*
  • April 21-23 – Barber Motorsports Park, Birmingham, Alabama
  • June 30-July 2 – Watkins Glen International, Watkins Glen, New York*
  • July 7-9 – Canadian Tire Motorsport Park, Bowmanville, Ontario*
  • July 21-22 – Lime Rock Park, Lakeville, Connecticut (single 45 minute race)*
  • Aug. 11-13 – Grand Prix of Trois-Rivières, Trois-Rivières, Quebec
  • Oct. 5-7 – Road Atlanta, Braselton, Georgia

*In conjunction with IMSA WeatherTech SportsCar Championship events

Drive With BAR1

Building on BAR1 Motorsports’ highly successful Prototype programs, for 2017 the team offers a full Driver Development program with seats in the WeatherTech PC class and the all new series, the IMSA Prototype Challenge presented by Mazda. The Prototype 1 (LMP3) and Prototype 2 cars are prefect for top level drivers looking to make the transition into the highly competitive world of IMSA Sports Car Racing.

BAR1 took to the Prototype Challenge podium four times in 2015 including taking the checkers in second at the Rolex 24 at Daytona. Racing in the Cooper Prototype Lites races at the 2015 Petit Le Mans, BAR1 again sealed the deal winning the 2015 Championship. The car was driven by team owner, Brian Alder. Prior to 2016, Brian won three consecutive Lite’s Championships. This Championship dominance sets the tone for the team’s 2017 Prototype Driver Development program.

Drive With BAR1

With a full car entry, the race is yours to decide. By purchasing a full entry, you have complete control of the car’s design and sponsor placement and basic control over the entire experience.

Details Include:

  • All IMSA Sanctioned and Promoter sponsored testing
  • Full Mechanical Crew
  • Engineering and Data Support
  • Full PR and Marketing Support
  • Hospitality Support
  • All Consumables


Next year’s IMSA schedules will see several events featuring the new IMSA Prototype Challenge presented by Mazda races sharing a weekend with the WeatherTech Series. This is a great opportunity for drivers and teams to see and work with the all of BAR1’s prototypes side-by-side.

Included Elements:

  • Full Staff of at track mechanics and crew
  • Full staff of shop/administrative and support personnel
  • Race engineer
  • Data acquisition specialist
  • BAR1 in-house staff for all support, including internet/social media presence, PR support, etc.
  • All related travel, licensing, uniforms, etc. for the staff while at event
  • Shared data among all cars and pro drivers
  • BAR1 professional Drivers to assist with set up, coaching, whatever we can assist with.

Separate Billing Items:

  • Service/parts required to repair car due to crash damage
  • Access to BAR1 Spares
  • Any associated hard costs for guests
  • Race insurance (if using BAR1 owned racecar)
  • Dedicated on-site team representative for entertaining and handling guests/clients
  • Full design of car, as well as access to BAR1 design staff
  • Hero cards for each event
  • Photography services
  • BAR1 assistance with your hotel, licensing, logistics, etc
  • BAR1 assistance with arrangements for all guests (expenses covered by you)
  • At track hospitality
Brian Alder - Founder and Team Owner

Brian Alder

Brian Alder brings nearly two decades of winning motorsports experience to BAR1 Motorsports. From Toyota Atlantic to Indy Car to the WeatherTech SportsCar Championship and the 24 Hours of Le Mans, Brian has won.

With 24 wins and multiple driver championships, all while maintaining a top 3 standings in team/driver championship for 11 out of 13 years, Brian’s record as a crew chief and team manager in the WeatherTech SportsCar Championship can only be described one way. Winner!

In 2004 Alder headed up the winning LMP2 team at the prestigious 24 Hours of Le Mans. In 2005 he was selected as the American Le Mans Crew Chief of the Year. That honor was bestowed upon him again in 2006... making Brian the only recipient ever to receive the award two years in a row.

Brian has competed and won against some of the largest factory teams in the world including, Audi, Porsche, Peugeot and Penske… adding three more podiums in 2015 and running in second at checkers for the Rolex 24 at Daytona. Alder is a David among Goliath's.

Contact: Brian Alder

8624 Industrial Parkway Suite 4 • Plain City, OH 43064 • Tel: 614.284.3732 • email:

Brian Delaney - Director of Driver Development

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