We all want our events to be inspired meetings of great minds—with doses of clarity, epiphanies, new ideas, and breakthroughs.
But, what happens to all this potential when our participants walk out of the room or click “END MEETING” and go back to their to-do lists? We focus our planning on how to engage our attendees during the meeting, but do we plan for after?
Are we accidentally designing meetings with expiration dates?
Let’s do something about that!
Our Brains Are Wired for Story
Story-telling and meaning-making are essential to building post-meeting momentum. When we tell stories about our experience, we deepen our connection to meeting content and see ourselves inside the organization's big picture.
But in a digital world, opportunities for organic story-telling are scarce. So how can we help our meeting attendees make sense of their experience, re-live the content and ideas, and share the impact with others?
WE GIVE THEM A STORY.