Loading

RECRUITMENT PROCESS OUTSOURCING SUCCESS IN NEW MARKETS WITH DIGITAL MARKETING AND RECRUITING PARTNERSHIP

OUR PARTNER'S CHALLENGE

A Fortune 50 company was gearing up for the opening of their state-of-the-art call center in a new market. The unemployment rate in this area had dropped to a five year low coupled with the need to hire over 600 employees within 12 months, and the company struggled to find an RPO partner that could establish a market presence quickly and drive enough candidates to reach their aggressive goals.

OUR FOCUSED APPROACH

IntelliSource defined a customer go-to-market strategy based on market-specific intelligence and analysis of workforce trends, unemployment rates, competing businesses and compensation analysis. IntelliSource drew knowledge from several previously successful candidate attraction campaigns already launched in markets nationwide to implement a tailored digital campaign to attract both active and passive candidates through geographic and demographic targeting while adhering to the customer’s brand standard and culture, both of which reflected in the campaign's design.

SOCIAL

Updates targeted to specific geographic regions, and demographic criteria defined by the partner both helped IntelliSource monitored the social media channels 24/7, responding to comments and questions.

MOBILE

Knowing over 80% of candidates apply via a mobile device, IntelliSource utilized multiple mobile recruiting platforms and SMS communication technology to reach candidates.

DIGITAL

Digital and retargeted advertising reached candidates in their social space and opportunities propagated to over a dozen national job search sites to receive premium visibility.

RESULTS

  • INTELLISOURCE DEVELOPED AND LAUNCHED A LANDING PAGE AND DOMAIN THAT HOSTED 41K UNIQUE VISITORS AND HAD 110K PAGE VIEWS
  • 1.6M IMPRESSIONS RESULTING IN 16K CLICKS GENERATED THROUGH DIGITAL MARKETING EFFORTS IN 1 YEAR
  • MARKETING SET THE RECRUITING TEAM UP FOR SUCCESS WITH RECRUITERS SCREENING 4,307 APPLICANTS, INTELLISOURCE EXCEEDED THE GOALS AND REACHED OVER 100% FILL RATES
  • INTELLISOURCE WAS CHOSEN AS THE EXCLUSIVE PARTNER FOR THE PARTNER COMPANY'S RECRUITING NEEDS

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.