OUR PARTNER'S CHALLENGE
A Fortune 50 company was gearing up for the opening of their state-of-the-art call center in a new market. The unemployment rate in this area had dropped to a five year low coupled with the need to hire over 600 employees within 12 months, and the company struggled to find an RPO partner that could establish a market presence quickly and drive enough candidates to reach their aggressive goals.
OUR FOCUSED APPROACH
IntelliSource defined a customer go-to-market strategy based on market-specific intelligence and analysis of workforce trends, unemployment rates, competing businesses and compensation analysis. IntelliSource drew knowledge from several previously successful candidate attraction campaigns already launched in markets nationwide to implement a tailored digital campaign to attract both active and passive candidates through geographic and demographic targeting while adhering to the customer’s brand standard and culture, both of which reflected in the campaign's design.
Updates targeted to specific geographic regions, and demographic criteria defined by the partner both helped IntelliSource monitored the social media channels 24/7, responding to comments and questions.
Knowing over 80% of candidates apply via a mobile device, IntelliSource utilized multiple mobile recruiting platforms and SMS communication technology to reach candidates.
Digital and retargeted advertising reached candidates in their social space and opportunities propagated to over a dozen national job search sites to receive premium visibility.