AIR MAX MONTH JD SPORTS 2017

NIKE AIR LOUNGE: LONDON
AIR MAX 90 FLYKNIT - 02.03.17

DIGITAL JOURNEY

JD.COM HOMEPAGE | NIKE HUB JD.COM | MEN'S DROP-DOWN MENU

RETAIL

250 DOORS A/E/C

SOCIAL

1.8M REACH | 4.52% AVG. ENGAGEMENT| 33 POSTS

ATHLETE PARTNERSHIP

FOSU-MENSAH

FOSU-MENSAH x AIR MAX 90 FLYKNIT

MEDIA

UK, NL, DE, FR | 5.3M REACH | 69K ENGAGEMENTS | 1.9% ER | 49K CLICKS | 0.4% CTR
AIR MAX JEWELL - 02.03.17

DIGITAL JOURNEY

JD.COM WLP | WOMEN'S DROP-DOWN MENU

SOCIAL

143K REACH | 4.78% AVG. ENGAGEMENT | 26 POSTS

RETAIL

545 DOORS ACROSS WE

INFLUENCER PARTNERSHIP

ZARA LARSSON

ZARA LARSSON x AIR MAX JEWELL

MEDIA

UK, DE, FR, NL | 6.2M REACH | 81K CLICKS | 0.42% CTR
AIR MAX 1 ULTRA 2.0 - 04.03.17

42% ST | 1163 UNITS

DIGITAL JOURNEY

JD.COM HOMEPAGE | AM 1 ULTRA EMAILER

SOCIAL

806K REACH | 4.68% AVG. ENGAGEMENT | 13 POSTS

ATHLETE PARTNERSHIP

LEROY SANE

MEDIA

UK, DE, FR, NL | 5.5M REACH | 97K ENGAGEMENTS | 3.1% ER | 40K CLICKS | 0.4% CTR
VAPORMAX - 26.03.17

DIGITAL JOURNEY

JD.COM HOMEPAGE | JD.COM WLP

RETAIL

SOCIAL

1.8M REACH | 7.06% AVG. ENGAGEMENT | 44 POSTS

ATHLETE PARTNERSHIPS

FOSU-MENSAH

LEROY SANE

MEDIA

FOSU-MENSAH

UK, DE, FR, NL | 4M REACH | 19K ENGAGEMENTS | 2.6% ER | 52K CLICKS | 1.58% CTR

LEROY SANE

UK + DE | 2.4M REACH | 76K ENGAGEMENTS | 3.2% ER
LONDON ON AIR: THE STUDIO

SOCIAL

69K REACH | 1.61% AVG. ENGAGEMENT | 18 POSTS
PARIS - CENTRE DE POMPIDOU

SOCIAL REACH & ENGAGEMENT

500K ORGANIC REACH (ALL CHANNELS)
11.49% ENGAGEMENT RATE (AVG. 3%)
32K VIEWS (AVG. 12K)

INFLUENCER PARTNERSHIP: CEDRIC CASTEX

INFLUENCER SELECTED BY JD AND DISPLAYED ON THE POMPIDOU SCREEN.

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