Produced MarTech 2016, a sold out marketing and technology conference with 100,000 more attendees than the previous year. The facial recognition digital experience was trending on Twitter for 3 weeks after the event, with over 1 million tweets total. P.S. We caught 300+ people with fake entry badges, which we thought was pretty awesome.
To launch QUENCHER, a new energy beverage brand, we were on the scene at all the hippest summer music festivals across the country. We used some sweet CG effects to create a fun and interactive photo booth. Then social media followers vote on the top 5 festival pics, which we incorporated into all of the out of home print ads. Festival goers who didn't get to experience quencher had major FOMO. #Summerquencher2016 was used over 900,000 times.
My events always sell out. And a black market usually exists for tickets to all my sold out events. Basically, I create FOMO everywhere I go.