Wellness 2016 - 2017 Program

OPPORTUNITY

A new provider for our health and wellness program provided a unique opportunity and challenge. With negotiations on the final agreement going well beyond projected timeframes, we were put in a position to completely rethink our wellness year timing. With new and exciting changes on the horizon for the new program partners we were able to position and deliver the shift in a completely new and different way.

APPROACH

Efficiency and the need to drive more measurable, actionable results were the drivers for the vendor shift. Our business partners have been experiencing flat results over the first three years of the managed Wellness program. We needed to offer and promote something completely new and different for 2017. With the final program still in negotiation we had to jump in on layouts and start building "shells" for the factual information to come. We also needed to plan ahead to clearly deliver a program which is now segmented by four separate program provider names. We decided to go with a completely different look. Rather than our materials following the previous photography solution, we opted for a heavily icon driven program. The new pieces are crisp and colorful. They coordinate well with the style of the Rally fitness plan, yet remain true to our brand graphic standards.

Timing was critical. Without all information in hand, we had to work in an agile way to begin communications in November, continue through December, and prepare all for a January, new year kick-off. We needed to work aggressively with in a new partner relationship structure. Coordinating our brand with their brand brand provided its own set of challenges. We vetted materials with the Marketing Brand team to insure a smooth launch.

RESULTS

The program was successfully positioned, sharing precursor information with the entire employee base. The Launch was managed on time and on budget to kick off in January. A successful visual approach has been set for the remainder of 2017.

Credits:

Created with images by Pexels - "weight lifting fitness gym"

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